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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Kolesár Zdeno, prof. PhDr. Ph.D.
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Course content
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- focus on current trends in the field, - issues of the influence of technological and software development on creative procedures and self-realization of a designer, - basic parameters and definitions of visual communication - the issue of visual literacy - personalities: Otto Neurath, Henry Dreyfuss, Gerd Arntz, Ladislav Sutnar, Charles Bliss, Miroslav Klivar, Otl Aicher, Ladislav Kessner, Tufte, Mc Luhan, Elkins, etc.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming)
- Home preparation for classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| learning outcomes |
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| Self-reliance during the implementation of the study plan of doctoral studies, the student has knowledge in the field and uses theoretical knowledge on a suitable application level in his/her dissertation. |
| Self-reliance during the implementation of the study plan of doctoral studies, the student has knowledge in the field and uses theoretical knowledge on a suitable application level in his/her dissertation. |
| teaching methods |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Bergström, Bo. Essentials of visual communication. London : Laurence King, 2008. ISBN 978-1-85669-577-0.
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KRESS, Gunter. Literacy in the New Media Age. New York: Routledge, 2003.
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Tufte, Edward R. Beautiful evidence. Cheshire : Graphics Press, 2006. ISBN 0-9613921-7-7.
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TUFTE, Edward Rolf. Visual Literacy. New York: Routledge, 2008. ISBN 978-0-415-95811-0.
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