|
Lecturer(s)
|
-
Kolesár Zdeno, prof. PhDr. Ph.D.
-
Noga Pavel, prof. Mgr. A. ArtD.
|
|
Course content
|
- Visual communications - Writing as a specific form of thought and sound visualisation, application of writing - Messages in digital media, image speech - Semiotics of image codes, image criticism - Convention - Perception and recognition codes, transitional and facultative codes, interpretation, specifics of text and image narration - Illustration and its application.
|
|
Learning activities and teaching methods
|
Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Projection (static, dynamic)
- Participation in classes
- 20 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| learning outcomes |
|---|
| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| teaching methods |
|---|
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
|---|
| Written examination |
| Grade (Using a grade system) |
| Written examination |
| Grade (Using a grade system) |
|
Recommended literature
|
-
HAIL, S. This Means this, This Means That: A User´s Guide to Semiotics.. ISBN 1856695212.
-
LOTMAN, Y. Culture and Explosion.. ISBN 31102184 53.
-
LOTMAN, Y. Semiotics of Cinema. ISBN 0930042131.
-
Metz, Ch. F.
-
UMBERTO, E. History of Beauty. ISBN 0847826465.
-
UMBERTO, E. On Ugliness. ISBN 0847829863.
-
UMBERTO, E. Six walks in the fictional woods. ISBN 0674810511.
|