Tomas Bata University in Zlín
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Course: Visual Communication and Visual Literacy

» List of faculties » FMK » KAGD
Course title Visual Communication and Visual Literacy
Course code KAGD/DVKG
Organizational form of instruction Lecture
Level of course Doctoral
Year of study not specified
Semester Winter
Number of ECTS credits 7
Language of instruction Czech
Status of course unspecified
Form of instruction unspecified
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Noga Pavel, prof. Mgr. A. ArtD.
  • Kolesár Zdeno, prof. PhDr. Ph.D.
Course content
- Written reflections - Essays - News - Comments - Critical analyses of selected topics and assignments from the theory of visual communications - Visual studies

Learning activities and teaching methods
Dialogic (Discussion, conversation, brainstorming)
  • Home preparation for classes - 13 hours per semester
prerequisite
Knowledge
Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis.
Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis.
learning outcomes
The student is informed in visual communications with respect to the topic of his/her dissertation thesis. The student is able to independently fulfil the doctoral study plan.
The student is informed in visual communications with respect to the topic of his/her dissertation thesis. The student is able to independently fulfil the doctoral study plan.
teaching methods
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • Možnosti vizuálních studií : obrazy, texty, interpretace. 1. vyd. Brno : Společnost pro odbornou literaturu - Barrister & Principal : Masarykova univerzita, Filozofic, 2007. ISBN 978-80-87029-26-8.
  • Bergström, Bo. Essentials of visual communication. London : Laurence King, 2008. ISBN 978-1-85669-577-0.
  • Eco, Umberto. Meze interpretace. 1. české vyd. Praha : Karolinum, 2004. ISBN 80-246-0740-9.
  • Jacques Aumont. Obraz. Akademie múzických umění v Praze, 2005. ISBN 80-7331-045-7.
  • KESSNER, Ladislav, ml. Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Praha: Argo a Národní galerie, 2000. ISBN 80-7035-155-1.
  • KESSNER, Ladislav. Vizuální teorie. Současné angloamerické myšlení o výtvarných dílech. Jinočany: H+H, 2005. ISBN 80-7319-054-0.
  • KRESS, Gunter. Literacy in the New Media Age. New York: Routledge, 2003.
  • McLUHAN, Marshall. Člověk, media a elektronická kultura. Brno Jota, 2008. ISBN 978-80-7217-128-6.
  • Meško, Dušan. Akademická příručka. České, upr. vyd. Martin : Osveta, 2006. ISBN 80-8063-219-7.
  • Postman, Neil. Ubavit se k smrti. Veřejná komunikace ve věku zábavy. Praha : Mladá fronta, 1999.
  • POSTMAN, Neil. Ubavit se k smrti. Praha Mladá fronta, 1999. ISBN 80-204-0747-2.
  • SCRUTON, Roger. Estetické porozumění. Eseje o filozofii, umění a kultuře. Brno: Barrister+Principal, 2005. ISBN 80-85947-92-7.
  • STUNKEN Marita, CARTWRIGHT Lisa. Studia vizuální kultury. Praha, Portál, 2009. ISBN 978-80-7367-556-1.
  • Tufte, Edward R. Beautiful evidence. Cheshire : Graphics Press, 2006. ISBN 0-9613921-7-7.
  • TUFTE, Edward Rolf. Visual Literacy. New York: Routledge, 2008. ISBN 978-0-415-95811-0.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Tomas Bata University in Zlín, date of update: 18.04.2024 23:50.