Tomas Bata University in Zlín
Study programmes & Course catalogue
for academic year 2024/2025
Tomas Bata University in Zlín
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Course: Digital Presentation and Composition 3

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Course title Digital Presentation and Composition 3
Course code KAGD/DPK3
Organizational form of instruction Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Vyoralová Jana, MgA. Ph.D.
Course content
1. Introduction to motion design 2. The use of animation in the work of a graphic designer 3. Basic work with AE 4. AE functions and their use 5. Storyboard 6. Basic animation of vector objects 7. Font animation 8. Dynamic animation 9. Exporting the created video 10. Using video with other software 11. Augmented reality 12. Artivive software and its use 13. Storytelling and interactive video

Learning activities and teaching methods
  • Participation in classes - 26 hours per semester
  • Home preparation for classes - 26 hours per semester
Recommended literature
  • ADAMÍKOVÁ, Anežka a Lukáš BoB MARVAN. ed. #zapixely: průvodce světem digitálního designu. Praha: Czechdesign, 2017. ISBN 978-80-906423-4-8.
  • BLAZER, Liz. Animated Storytelling 2nd Edition. Peachpit Press, 2019. ISBN 978-0135667859.
  • Crook Ian, Beare Peter. Motion graphics: principles and practices from the ground up. New York, 2016. ISBN 9781472569004.
  • Donald A. Norman. Design pro každý den. Praha, 2010. ISBN 978-80-7363-314-1.
  • Ellen Lupton. Design Is Storytelling. Cooper Hewitt, Smithsonian Design Museum. 2017.
  • GILBERT, Regine M. Inclusive Design for a Digital World: Designing with Accessibility in Mind. Apress, 2019. ISBN 978-1484250150.
  • GYNCILD, Brie a Lisa FRIDSMA. Adobe After Effects CC: 2018 release. San Jose, 2018. ISBN 978-01348532.
  • Kleon Austin. Show Your Work!: 10 Ways To Share Your Creativity And Get Discovered. 2014.
  • Regine Gilbert. Inclusive Design for a Digital World: Designing with Accessibility in Mind. 2017.
  • SHAOQIANG, Wang. Motion Graphics: 100 Design Projects You Can't Miss. Promopress, 2017. ISBN 9788416851294.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Tomas Bata University in Zlín, date of update: 18.06.2025 23:51. Data created for academic year 2024/2025