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Lecturer(s)
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Vyoralová Jana, MgA. Ph.D.
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Course content
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1. Orientation systems 2. Spatial navigation 3. Exhibitions, displays 4. Typography and graphics applied in materials 5. Typeface and environment (environment, city, landscape) 6. Fonts in architecture 7. Visual style, visual identity 8. Flexible visual style 9. Visual style as a system 10. Corporate style 11. Visual style of events 12. Packaging 13. 3D paper, packaging graphics
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Learning activities and teaching methods
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- Participation in classes
- 52 hours per semester
- Preparation for course credit
- 10 hours per semester
- Preparation for examination
- 20 hours per semester
- Home preparation for classes
- 18 hours per semester
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| prerequisite |
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| Knowledge |
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| No prerequisites are specified. |
| No prerequisites are specified. |
| Skills |
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| No prerequisites are specified. |
| No prerequisites are specified. |
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Recommended literature
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Gordon Young, https://gordonyoung.info/work/. .
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You Are Here 2: A New Approach to Signage and Wayfinding. Victionary. 2022.
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BLAŽEK, Filip. TYPO-KNIHA. Praha: UMPRUM, 2022. ISBN 978-80-88308-70-6.
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Kocman, Jiří Hynek. Médium papír. Vyd. 2. Brno : Vutium, 2004. ISBN 8021426268.
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Kocman, Jiří Hynek. Médium papír. 1. vyd. Brno : VUT, 2000. ISBN 8021415517.
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Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
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M. Huebner, S. Ehmann, R. Klanten. Tactile: High Touch Visuals. Gestalten, 2007. ISBN 9783899552003.
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Macháň, Josef. Obalová technika. Část I.. VOŠ obalové techniky a Střední škola, Štětí, 1999. ISBN 8090254012.
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