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Lecturer(s)
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Course content
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History of writing and book culture Visual culture and visual sensibility Typography and its use within different media Typesetting Book printing and contemporary printing methods The book as a medium Working creatively with the typeface Logotype and logo Basics of corporate identity Theoretical and creative part (70/30)
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Learning activities and teaching methods
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- Home preparation for classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| the student is able to: 1/ have a general orientation in the cultural history of mankind 2/ use basic terminology 3/ to think independently as an artist 4/ conduct a professional dialogue 5/ work with information sources |
| the student is able to: 1/ have a general orientation in the cultural history of mankind 2/ use basic terminology 3/ to think independently as an artist 4/ conduct a professional dialogue 5/ work with information sources |
| Skills |
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| the student is able to: 1/ work independently with PC 2/ use software for working with fonts, vectors and bitmaps (ideally Adobe InDesign, Illustrator, Photoshop) 3/ create a printable PDF 4/ produce a print on an office laser printer 5/ adjust print for presentation |
| the student is able to: 1/ work independently with PC 2/ use software for working with fonts, vectors and bitmaps (ideally Adobe InDesign, Illustrator, Photoshop) 3/ create a printable PDF 4/ produce a print on an office laser printer 5/ adjust print for presentation |
| learning outcomes |
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| Knowledge |
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| 1/ knowledge of the cultural history of mankind 2/ consolidation of terminology 3/ orientation and overlaps 4/ the use of typography within different media 5/ in-depth work with information sources |
| 1/ knowledge of the cultural history of mankind 2/ consolidation of terminology 3/ orientation and overlaps 4/ the use of typography within different media 5/ in-depth work with information sources |
| Skills |
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| 1/ deepening experience in working with software 2/ know how to determine the process of creating a graphic design 3/ practical experience of preparing simple graphic designs 4/ deeper knowledge of preparing graphic documents in PDF form 5/ basic knowledge of industrial print processing |
| 1/ deepening experience in working with software 2/ know how to determine the process of creating a graphic design 3/ practical experience of preparing simple graphic designs 4/ deeper knowledge of preparing graphic documents in PDF form 5/ basic knowledge of industrial print processing |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Alice Twemlow. K čemu je grafický design?. 2008. ISBN 978-80-7391-027-3.
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Filip Blažek. Typokniha. 2020. ISBN 978-80-88308-12-6.
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Ina Saltz. Základy typografie. 2010. ISBN 978-80-7391-404-2.
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Josef Kroutvor. Poselství ulice. 1991.
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Kočička/Blažek. Praktická typografie. 2000. ISBN 80-7226-385-4.
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Richar Hollis. Stručná historie grafického designu. 2015. ISBN 978-80-87705-27-8.
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