Tomas Bata University in Zlín
Study programmes & Course catalogue
for academic year 2025/2026
Tomas Bata University in Zlín
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» List of faculties » FMK » KAGA
Course title -
Course code KAGA/VYKO1
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kříbek Tadeáš, MgA.
Course content
Course content: 1. Point and the rule of thirds 2. Line and mathematical logic. 3. Area and the Golden Section 4. Volume and solid 5. Color 6. Size and format 7. Motion 8. Space 9. Symmetry, asymmetry, tension, balance 10. Texture, pattern 11. Typography 12. Image and frame 13. Grid

Learning activities and teaching methods
unspecified
Recommended literature
  • aktuální on-line zdroje ke zkoumané problematice. .
  • Polygrafické minimum. ISBN 8096781138.
  • Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
  • KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. 2004. ISBN 80-7226-385-4.
  • MEGGS, Philip B., Alston W. PURVIS a Philip B. MEGGS. Meggs' history of graphic design. 2012. ISBN 9780470168738.
  • MOLLERUP, Per. Marks of excellence: the history and taxonomy of trademarks. 2013. ISBN 9780714864747.
  • MYSLIVEČEK, Milan. Panoptikum symbolů, značek a znamení. 2001. ISBN 80-86183-25-4.
  • PARKER, Roger C. Profesionální design v reklamě. 2000. ISBN 80-902824-0-7.
  • SWINK, Steve. Game Feel. ISBN 0123743281.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Tomas Bata University in Zlín, date of update: 17.09.2025 23:51. Data created for academic year 2025/2026