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Lecturer(s)
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Course content
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Course content: 1. Point and the rule of thirds 2. Line and mathematical logic. 3. Area and the Golden Section 4. Volume and solid 5. Color 6. Size and format 7. Motion 8. Space 9. Symmetry, asymmetry, tension, balance 10. Texture, pattern 11. Typography 12. Image and frame 13. Grid
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| No prerequisites are specified. |
| No prerequisites are specified. |
| Skills |
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| No prerequisites are specified. |
| No prerequisites are specified. |
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Recommended literature
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aktuální on-line zdroje ke zkoumané problematice. .
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Polygrafické minimum. ISBN 8096781138.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. 2004. ISBN 80-7226-385-4.
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MEGGS, Philip B., Alston W. PURVIS a Philip B. MEGGS. Meggs' history of graphic design. 2012. ISBN 9780470168738.
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MOLLERUP, Per. Marks of excellence: the history and taxonomy of trademarks. 2013. ISBN 9780714864747.
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MYSLIVEČEK, Milan. Panoptikum symbolů, značek a znamení. 2001. ISBN 80-86183-25-4.
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PARKER, Roger C. Profesionální design v reklamě. 2000. ISBN 80-902824-0-7.
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SWINK, Steve. Game Feel. ISBN 0123743281.
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