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Lecturer(s)
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Kolesár Zdeno, prof. PhDr. Ph.D.
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Stanický Petr, prof. MgA. MFA
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Course content
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Art as a specific form of human communication behaviour. Piece of art as a communication medium. Aesthetics of art and mass media. High and low art. Mass and alternative art. Literature, film and music industry. Piece of art as goods and media product. Economic value of art. Popular culture. Dramaturgy of art programs in private and public media (publishing houses, periodical press, radio and television). Art and internet.
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Learning activities and teaching methods
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Lecturing, Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 28 hours per semester
- Preparation for examination
- 35 hours per semester
- Home preparation for classes
- 50 hours per semester
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| prerequisite |
|---|
| Knowledge |
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| Basic knowledge of Media and Communication Studies. |
| Basic knowledge of Media and Communication Studies. |
| learning outcomes |
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| The student is able to interpret a media text. |
| The student is able to interpret a media text. |
| teaching methods |
|---|
| Lecturing |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| assessment methods |
|---|
| Written examination |
| Written examination |
| Essay |
| Essay |
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Recommended literature
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Hannes Leopoldseder, Christine Schopf, Gerfried Stocker. Ars Electronica 2016. HATJE CANTZ, 2017. ISBN 9783775741934.
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Hauser, A. The Social History of Art. London-New York: Routledge, 1999. ISBN 0415199484.
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Mach, Miloš. Makroekonomie II pro inženýrské studium. 2. vyd. Praha : Melandrium, 1998. ISBN 8086175030.
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Mach, Miloš. Makroekonomie. Vyd. 1. Slaný : Melandrium, 2002. ISBN 8086175227.
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Mankiw, N.G. Zásady ekonomie. Praha : Grada, 2000. ISBN 80-7169-891-1.
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N. Gregory Mankiw. Macroeconomics.
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Ondrčka, Pavel. Rozšíoení základu makroekonomické teorie. Vyd. 1. Zlín : Univerzita Tomáše Bati, Fakulta managementu a ekonomiky, 2003. ISBN 807318124X.
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Pavelka, J. Kultura, média, literatura. Brno: Středoevropské vydavatelství a nakladatelství Regiony.
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Pavelka, J. O růži, Tibeťanech a postmodernismu. Brno: Bonus A, 1997. ISBN 80-85914-50-6.
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Pavelka, J., Pospíšil, I. Slovník epoch, směrů, skupin a manifestů. Brno: Georgetown, 1993. ISBN 80-901604-0-9.
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