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Lecturer(s)
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Kovařík Vladimír, doc. M.A.
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Course content
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- Real tasks with focus on the feasibility of the proposed solution in combination with academic tasks paying attention especially to original ideas and their presentation. - Students are led to independent and critical thinking. - They are encouraged to search for innovative solutions.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Home preparation for classes
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Independence, critical thinking. Ability to use available technologies. Ability to search for individual personal and independent expression. Ability to present the results of own work both electronically and in the form of public presentation. |
| Independence, critical thinking. Ability to use available technologies. Ability to search for individual personal and independent expression. Ability to present the results of own work both electronically and in the form of public presentation. |
| learning outcomes |
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| The student has the ability to identify his/her own strengths and develop them. The student is able to extend their designer skills adn deepen the ability of the presentation of their own solution. The student can critically evaluate their own work and set further objectives based on this self-criticism. |
| The student has the ability to identify his/her own strengths and develop them. The student is able to extend their designer skills adn deepen the ability of the presentation of their own solution. The student can critically evaluate their own work and set further objectives based on this self-criticism. |
| - define the key concepts forming the theoretical basis for the development of the task - justify the choice of technologies and materials used for the task - describe the methods used in the development of the assignment - justify the choice of the visualisation method - list the ethical issues involved in the solution |
| - define the key concepts forming the theoretical basis for the development of the task - justify the choice of technologies and materials used for the task - describe the methods used in the development of the assignment - justify the choice of the visualisation method - list the ethical issues involved in the solution |
| Skills |
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| - identify the problem - analyse the current state of the problem - propose alternatives/solution options - evaluate the proposed options - select the optimal solution - implement the design/model/prototype and present the project |
| - identify the problem - analyse the current state of the problem - propose alternatives/solution options - evaluate the proposed options - select the optimal solution - implement the design/model/prototype and present the project |
| teaching methods |
|---|
| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Oral examination |
| Oral examination |
| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Design pro 21. století. Praha : Kolín nad Rýnem : Slovart ; Taschen, 2004. ISBN 8072096192.
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Experimental formats & packaging : creative solutions for inspiring graphic design. Mies : RotoVision, 2007. ISBN 978-2-940361-89-2.
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Kolesár, Zdeno. Kapitoly z dějin designu. Vyd. 1. Praha : Vysoká škola uměleckoprůmyslová, 2004. ISBN 8086863034.
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Kolesár, Zdeno. Kapitoly z dejín grafického dizajnu. Bratislava, 2006. ISBN 80-968658-5-4.
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Kozak, Gisela Ruth. Package design now!. Köln : Taschen, 2008. ISBN 978-3-8228-4031-3.
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Luke Herriott. The designer´s Packaging bible. www.rotovision.com, 2007. ISBN 978-2-940361-72-4.
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Marcello Minale. The Leader of the Pack. 1993. ISBN 1 870458 50 8.
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Norman, Donald A. Design pro každý den. 1. vyd. Praha : Dokořán, 2010. ISBN 978-80-7363-314-1.
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Penny Sparkeová. Století Designu Průkopníci designu 20 století Slováry. 2000.
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Stacey King Gordon. Packaging Makeovers. Gloucester, 2001. ISBN 1-59253-110-5.
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