|
Lecturer(s)
|
|
|
|
Course content
|
Rumination on contemporary digital culture. Global trends in visual culture. Multimedia aspects in contemporary design and fine art. Perception of public space. Students are figuring out the ways how to transform thinking about individual elements of visual expression in commercial sphere/advertising and in fine art.
|
|
Learning activities and teaching methods
|
Activities related to graphics and visual arts
- Home preparation for classes
- 16 hours per semester
- Participation in classes
- 28 hours per semester
- Preparation for course credit
- 8 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Required level of knowledge of the previous courses. |
| Required level of knowledge of the previous courses. |
| learning outcomes |
|---|
| Define the key terms forming the theoretical basis for the elaboration of the task. |
| Define the key terms forming the theoretical basis for the elaboration of the task. |
| Justify the choice of technologies and materials used for task processing |
| Justify the choice of technologies and materials used for task processing |
| Describe the methods used to complete the task. |
| Describe the methods used to complete the task. |
| Justify the choice of visualization method |
| Justify the choice of visualization method |
| List the ethical issues associated with the solution. |
| List the ethical issues associated with the solution. |
| Skills |
|---|
| Identify the problem. |
| Identify the problem. |
| Analyze the current state of the solved issue. |
| Analyze the current state of the solved issue. |
| Suggest alternatives/solution options. |
| Suggest alternatives/solution options. |
| Evaluate the proposed options - choose the optimal solution. |
| Evaluate the proposed options - choose the optimal solution. |
| Implement the design / model or prototype and present the project. |
| Implement the design / model or prototype and present the project. |
| teaching methods |
|---|
| Knowledge |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
|---|
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
|
Recommended literature
|
-
Vizuální teorie : současné anglo-americké myšlení o výtvarných dílech. Vyd. tohoto souboru 1. Jinočany : H & H, 1997. ISBN 808602217X.
-
BHASKARANOVÁ, L. Podoby moderního designu. Inspirace hlavních hnutí a stylů pro současný design.. Praha: Slovart, 2007. ISBN 80-7209-864-0.
-
Dabner, David. Grafický design v praxi: [zásady, postupy, projekty]. Vyd. 1.. Praha: Slovart, 2004. ISBN 80-7209-597-8.
-
Eco, Umberto. Původnost a opakování. 1988.
-
Fassati, T. a kol. Gramatika vizuální komunikace. Benešov: Muzeum umění v Benešově, 2001. ISBN 80-903144-3-0.
-
Umberto ECO. Dejiny krásy. Praha, 2005. ISBN 80-7203-677-7.
|