|
Lecturer(s)
|
|
|
|
Course content
|
- Contemporary P.O.P. as a marketing discipline - P.O.P. as a tool for attracting attention and sales promotion - P.O.P. projects
|
|
Learning activities and teaching methods
|
|
unspecified
|
| prerequisite |
|---|
| Knowledge |
|---|
| General overview of the history and development of P.O.P. |
| General overview of the history and development of P.O.P. |
| learning outcomes |
|---|
| The student is able to apply P.O.P. in a specific case and design. |
| The student is able to apply P.O.P. in a specific case and design. |
| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Justify the choice of technologies and materials used for the task. |
| Justify the choice of technologies and materials used for the task. |
| Describe the methods used in the development of the assignment. |
| Describe the methods used in the development of the assignment. |
| Justify the choice of visualisation method. |
| Justify the choice of visualisation method. |
| List the ethical issues involved in the solution. |
| List the ethical issues involved in the solution. |
| Skills |
|---|
| Identify the problem. |
| Identify the problem. |
| Analyse the current state of the problem. |
| Analyse the current state of the problem. |
| Propose alternatives/solution options. |
| Propose alternatives/solution options. |
| Evaluate the proposed options - select the optimal solution. |
| Evaluate the proposed options - select the optimal solution. |
| Implement the design/model/prototype and present the project. |
| Implement the design/model/prototype and present the project. |
| teaching methods |
|---|
| Knowledge |
|---|
| Practice exercises |
| Practice exercises |
| Skills |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of works made by the student (Technical products) |
| Analysis of works made by the student (Technical products) |
|
Recommended literature
|
-
Carolyn Knight, Jessica Glaser. Print and Production Finishes for Bags, Labels, and Point of Purchase. England, 2008. ISBN 978-2-940361-94-6.
|