Lecturer(s)
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Course content
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- Contemporary P.O.P. as a marketing discipline - P.O.P. as a tool for attracting attention and sales promotion - P.O.P. projects
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Learning activities and teaching methods
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unspecified
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prerequisite |
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Knowledge |
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General overview of the history and development of P.O.P. |
General overview of the history and development of P.O.P. |
learning outcomes |
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The student is able to apply P.O.P. in a specific case and design. |
The student is able to apply P.O.P. in a specific case and design. |
Define the key concepts forming the theoretical basis for the development of the assignment. |
Define the key concepts forming the theoretical basis for the development of the assignment. |
Justify the choice of technologies and materials used for the assignment. |
Justify the choice of technologies and materials used for the assignment. |
Describe the methods used in the development of the assignment. |
Describe the methods used in the development of the assignment. |
Justify the choice of visualisation method. |
Justify the choice of visualisation method. |
List the ethical issues involved in the solution. |
List the ethical issues involved in the solution. |
Skills |
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Identify the problem. |
Identify the problem. |
Analyse the current state of the problem. |
Analyse the current state of the problem. |
Propose alternatives/solution options. |
Propose alternatives/solution options. |
Evaluate the proposed options - select the optimal solution. |
Evaluate the proposed options - select the optimal solution. |
Implement the design/model/prototype and present the project. |
Implement the design/model/prototype and present the project. |
teaching methods |
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Knowledge |
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Lecturing |
Lecturing |
Skills |
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Analysis of a presentation |
Analysis of a presentation |
assessment methods |
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Knowledge |
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Analysis of a presentation given by the student |
Analysis of a presentation given by the student |
Written examination |
Written examination |
Preparation of a presentation, giving a presentation |
Preparation of a presentation, giving a presentation |
Recommended literature
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Carolyn Knight, Jessica Glaser. Print and Production Finishes for Bags, Labels, and Point of Purchase. England, 2008. ISBN 978-2-940361-94-6.
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