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Lecturer(s)
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Course content
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Logotype and logo manual, visual identity.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises
- Home preparation for classes
- 30 hours per semester
- Preparation for examination
- 24 hours per semester
- Participation in classes
- 49 hours per semester
- Preparation for course credit
- 12 hours per semester
- Term paper
- 40 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| learning outcomes |
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| The student is informed in graphic design and understands visual style. |
| The student is informed in graphic design and understands visual style. |
| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Justify the choice of technologies and materials used for the assignment. |
| Justify the choice of technologies and materials used for the assignment. |
| Describe the methods used in the development of the assignment. |
| Describe the methods used in the development of the assignment. |
| Justify the choice of visualisation method. |
| Justify the choice of visualisation method. |
| List the ethical issues involved in the design. |
| List the ethical issues involved in the design. |
| Skills |
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| Identify the problem. |
| Identify the problem. |
| Analyze the current state of the solved issue. |
| Analyze the current state of the solved issue. |
| Suggest alternatives/solution options. |
| Suggest alternatives/solution options. |
| Justify the choice of visualization method. |
| Justify the choice of visualization method. |
| Implement the design / model or prototype and present the project. |
| Implement the design / model or prototype and present the project. |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Grade (Using a grade system) |
| Systematic observation of the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Systematic observation of the student |
| Grade (Using a grade system) |
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Recommended literature
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Bo Bergstöm. Essentials of Visual Communication. London, 2008. ISBN 978-1-85669-577-0.
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Landa, Robin. Advertising by design : creating visual communications with graphic impact. Hoboken : J. Wiley & Sons, 2004. ISBN 978-0-471-42897-8.
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LESTER, PAUL. M. Visual communication. USA: Thomson Wadsworth, 2006. ISBN 0-534-63720-5.
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Rick Williams and Julianne Newton. Visual communication: integrating media, art and science. 2001. ISBN 9780805850659.
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