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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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Creation of experimental and innovative solutions, as well as solutions intended for implementation, always directly related to the nature of the project. The student takes responsibility and initiative for his/her further development, defines small-scale exercises and complex projects independently after consultation with the teacher.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Self-reflection, Individual work of students
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| learning outcomes |
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| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| thoroughly understands the principles of visual communication |
| thoroughly understands the principles of visual communication |
| komunikační design |
| komunikační design |
| understands in detail the rules of layout/visual system development |
| UI/UX design |
| understands in detail the rules of layout/visual system development |
| UI/UX design |
| understands the issues of UI/UX design |
| understands the issues of UI/UX design |
| infografika |
| infografika |
| typografie |
| typografie |
| has an overview of what is happening in contemporary graphic and digital design |
| has an overview of what is happening in contemporary graphic and digital design |
| kreativní SW nástroje |
| knows different techniques and approaches within the design process |
| knows different techniques and approaches within the design process |
| kreativní SW nástroje |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| rešerše / výzkum dané problematiky |
| analýza problému |
| analýza problému |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| definice cíle projektu |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| definice cíle projektu |
| navrhování řešení |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| navrhování řešení |
| can convincingly present and defend the resulting proposal |
| prezentace výsledného návrhu |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Self-reflection |
| Activities related to graphics and visual arts |
| Self-reflection |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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BOHNACKER, Hartmut. Generative Design: Visualize, Program, and Create with Processing. ISBN 1616890770.
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COTTON, Bob. The Cyberspace Lexicon. ISBN 0714832677.
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DE BOTON, Alain. Architektura štestí: tajné umění zařídit si život. ISBN 9788087162644.
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KLANTEN, Robert; EHMANN, Sven; SCHULZE, Floyd. Visual Storytelling: Inspiring a New Visual Language. ISBN 3899553756.
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MONTEIRO, Mike. Design Is a Job. ISBN 19375570.
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REENA, Jana. New Media Art. ISBN 3836514133.
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SHIFFMAN, Daniel. The Nature of Code: Simulating Natural Systems with Processing. The Nature of Code. ISBN 0985930802.
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WALTER, Aaron. Designing for Emotion. ISBN 1937557006.
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