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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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At the same time, there is room for self-initiative, with each student completing an assignment entirely according to his/her own interest in order to supplement previous studies with additional, untried procedures or topics. The creation of the student's portfolio of work is based on the use of the maximum skills and knowledge acquired during the previous studies. The teacher guides students to think independently and critically, points out mistakes and offers principles leading to possible solutions.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. The student implements and experiments with basic art tools aiming to find innovative solutions. Proficient level of work with graphic programs. Ability to think critically and independently. |
| Knowledge of the previous courses. The student implements and experiments with basic art tools aiming to find innovative solutions. Proficient level of work with graphic programs. Ability to think critically and independently. |
| learning outcomes |
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| The student has deeper knowledge of his/her own visual and designer skills and is able to identify and further develop own strengths. The student is able to independently create author solutions, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| The student has deeper knowledge of his/her own visual and designer skills and is able to identify and further develop own strengths. The student is able to independently create author solutions, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
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Recommended literature
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Allen, David. Mít vše hotovo : jak zvládnout práci i život a cítit se při tom dobře. Vyd. 1. V Brně : Jan Melvil, 2008. ISBN 978-80-903912-8-4.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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GALLO, Carmine. Mluv jako TED: 9 tajemství veřejné prezentace od nejlepších speakerů z TEDx konferencí. ISBN 9788026504535.
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ROSENAU, M. D. Řízení projektů. Brno: Computer Press, 2003.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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