Course: Packaging Design

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Course title Packaging Design
Course code KADD/MD5BL
Organizational form of instruction Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Skácel Václav, MgA.
Course content
Packaging - paper, carton, plastic, wooden, metal, glass, material combinations. Luxury, cheap and ecological packaging. Packaging line. Packaging as a sales tool, low-budget packaging, luxury packaging, typography, essential information, EAN codes, cutting knives.

Learning activities and teaching methods
Activities related to graphics and visual arts
  • Preparation for examination - 40 hours per semester
  • Home preparation for classes - 30 hours per semester
  • Participation in classes - 28 hours per semester
prerequisite
Knowledge
Basic knowledge of the composition rules, typography, colour psychology, shape and spatial imagination. Orientation in current trends in graphic and packaging design.
Basic knowledge of the composition rules, typography, colour psychology, shape and spatial imagination. Orientation in current trends in graphic and packaging design.
learning outcomes
Define the key terms forming the theoretical basis for the elaboration of the task.
Define the key terms forming the theoretical basis for the elaboration of the task.
Justify the choice of technologies and materials used for task processing.
Justify the choice of technologies and materials used for task processing.
Describe the methods used to complete the task.
Describe the methods used to complete the task.
Justify the choice of visualization method.
Justify the choice of visualization method.
Justify the choice of visualization method.
Justify the choice of visualization method.
Skills
Identify the problem.
Identify the problem.
Analyze the current state of the solved issue.
Analyze the current state of the solved issue.
Suggest alternatives/solution options.
Suggest alternatives/solution options.
Evaluate the proposed options - choose the optimal solution.
Evaluate the proposed options - choose the optimal solution.
Implement the design / model or prototype and present the project.
Implement the design / model or prototype and present the project.
teaching methods
Knowledge
Activities related to graphics and visual arts
Activities related to graphics and visual arts
assessment methods
Grade (Using a grade system)
Analysis of works made by the student (Technical products)
Analysis of works made by the student (Technical products)
Grade (Using a grade system)
Recommended literature
  • &. Výroba obalů I. a II. Polygrafické minimum, kolektiv Bratislava ČSN. &, &.
  • Dabner, David. Grafický design v praxi: [zásady, postupy, projekty]. Vyd. 1.. Praha: Slovart, 2004. ISBN 80-7209-597-8.
  • Hampshire, Mark. Packaging : design successful packaging for specific customer groups. Mies : RotoVision, 2007. ISBN 978-2-940361-71-7.
  • Jackson, Paul. Creative Packaging: One-Piece Packaging Solution. 2022. ISBN 9789887608752.
  • Luke Herriott. The designer´s Packaging bible. www.rotovision.com, 2007. ISBN 978-2-940361-72-4.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester