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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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Deepening the student's knowledge and skills acquired in previous studies on larger, more complex assignments. Issues in creating and designing electronic applications. Other work practices such as modeling user behavior, etc. The learning objectives are achieved through a combination of real-world assignments (where the emphasis is on the feasibility of the solution), academic assignments (where the feasibility of the solution may not be entirely a requirement), and experimental or visionary assignments (the emphasis is on the idea and its presentation, not feasibility). The instructor guides students to think independently and critically, points out errors, and offers principles leading to possible solutions.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Practice exercises, Experience (self-experience), Individual work of students
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. The student implements and experiments with basic art tools aiming to find innovative solutions. Proficient level of work with graphic programs. Ability to think critically and independently. |
| Knowledge of the previous courses. The student implements and experiments with basic art tools aiming to find innovative solutions. Proficient level of work with graphic programs. Ability to think critically and independently. |
| learning outcomes |
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| The student has deeper knowledge of his/her own visual and designer skills and is able to identify and further develop own strengths. The student is able to independently create author solutions, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| The student has deeper knowledge of his/her own visual and designer skills and is able to identify and further develop own strengths. The student is able to independently create author solutions, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| Individual work of students |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Grade (Using a grade system) |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Grade (Using a grade system) |
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Recommended literature
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ANDERSON, Stephen P. Přitažlivý interaktivní design: jak vytvářet uživatelsky přívětivé produkty. ISBN 9788025137222.
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CLARKE, Andy. Hardboiled Web Design. ISBN 1907828001.
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Cooper, Alan. About Face: The Essentials of Interaction Design. ISBN 1118766571.
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Gray, Dave. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. ISBN 9780596804176.
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HOLLIS, Richard. Stručná historie grafického designu. ISBN 978808770527.
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LEMOINE. About face: the essentials of interaction design. ISBN 9781118766576.
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Reiss, Eric. Usable Usability: Simple Steps for Making Stuff Better. ISBN 1118185471.
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ROGERS, Yvonne; SHARP, Helen; PREECE, Jenny. Interaction Design: Beyond Human - Computer Interaction. ISBN 9780470665763.
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SINEK, Simon. Začněte s proč: jak vůdčí osobnosti inspirují k činům. ISBN 9788087270554.
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