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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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Technological and more general specifics of web design. Topics include information architecture design, user interface issues, responsive dynamic layout design, typography in digital media, visual design, multimedia in online.
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 21 hours per semester
- Preparation for course credit
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Intermediate user command of the internet. General cultural and social overview. |
| Intermediate user command of the internet. General cultural and social overview. |
| learning outcomes |
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| The student is well informed in the basic terminology and technology and knows broader consequences. The student has knowledge of the problems of creation and operation of www pages and applications and is able to practically apply this knowledge when designing own solutions. |
| The student is well informed in the basic terminology and technology and knows broader consequences. The student has knowledge of the problems of creation and operation of www pages and applications and is able to practically apply this knowledge when designing own solutions. |
| is familiar with the issues of information architecture and interaction design |
| is familiar with the issues of information architecture and interaction design |
| uživatelé / UX design psychology |
| uživatelé / UX design psychology |
| is familiar with user interface design |
| tvorba zadání, koncepce webu / struktura |
| tvorba zadání, koncepce webu / struktura |
| is familiar with user interface design |
| is familiar with UXdesign psychology and user experience design |
| is familiar with UXdesign psychology and user experience design |
| navrhování layoutu |
| navrhování layoutu |
| problematika UI a navigace |
| knows the rules and possibilities of creating digital layouts and content |
| knows the rules and possibilities of creating digital layouts and content |
| problematika UI a navigace |
| knows the possibilities of digital media and what the role of a digital designer entails |
| knows the possibilities of digital media and what the role of a digital designer entails |
| typografie v digitálním médiu |
| typografie v digitálním médiu |
| Skills |
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| aplikování znalostí o uživatelích / UX design psychology |
| aplikování znalostí o uživatelích / UX design psychology |
| can explain important concepts and principles of digital design |
| can explain important concepts and principles of digital design |
| be able to find relevant resources and research the subject |
| aplikování znalostí o tvorbě zadání, koncepce webu / struktury |
| aplikování znalostí o tvorbě zadání, koncepce webu / struktury |
| be able to find relevant resources and research the subject |
| be able to identify opportunities, weaknesses and risks in a given issue |
| be able to identify opportunities, weaknesses and risks in a given issue |
| aplikování znalostí o navrhování layoutu |
| aplikování znalostí o navrhování layoutu |
| aplikování znalostí o problematice UI a navigace |
| aplikování znalostí o problematice UI a navigace |
| actively follows developments in the field, can present a critical opinion |
| actively follows developments in the field, can present a critical opinion |
| aplikování znalostí o typografii v digitálním médiu |
| aplikování znalostí o typografii v digitálním médiu |
| can recognise a short-term trend from a long-term trend |
| can recognise a short-term trend from a long-term trend |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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EYAL, Nir. Hooked. How to Build Habit-Forming Products. ISBN 0241184835.
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FORD, Rob a WIEDEMANN, Julius. Web Design. The Evolution of the Digital World 1990?Today. ISBN 978383657267.
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HARTSON, Rex. The UX Book: Process and Guidelines for Ensuring a Quality User Experience. ISBN 0123852412.
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Jakob Nielsen. web.design.
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KAHNEMAN, Daniel. Myšlení: rychlé a pomalé. V Brně: Jan Melvil, 2012. ISBN 978-80-87270-42-4.
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Powell, T.A. Web design.
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Reiss, Eric. Usable Usability: Simple Steps for Making Stuff Better. ISBN 1118185471.
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Thaler, Richard H. Nudge (Šťouch) : jak postrčit lidi k lepšímu rozhodování o zdraví, majetku a štěstí. Vyd. 1. Zlín : Kniha Zlín, 2010. ISBN 978-80-87162-66-8.
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Žitník, L. Inspirativní webdesign.
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