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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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The development of one's own artistic register is supported by the study and reinterpretation of inspiring artistic directions. Learning objectives are achieved through a combination of real-world assignments (where the emphasis is on the feasibility of the solution), academic assignments (where the feasibility of the solution may not be entirely a requirement) and experimental or visionary assignments (the emphasis is on the idea and its presentation, not its feasibility). The teacher guides students to think independently and critically, points out errors and offers principles leading to possible solutions.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. Advanced level of work with graphic programs. Ability to think critically and independently. |
| Knowledge of the previous courses. Advanced level of work with graphic programs. Ability to think critically and independently. |
| learning outcomes |
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| The student has knowledge of the problems of static and dynamic web pages design and is able to propose a functional promotional or advertising concept. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| The student has knowledge of the problems of static and dynamic web pages design and is able to propose a functional promotional or advertising concept. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| knows the basic principles of visual communication |
| informační architektura |
| informační architektura |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| wireframe / prototyp |
| wireframe / prototyp |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| vizuální styl / vizuální design |
| vizuální styl / vizuální design |
| responzivní design |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| responzivní design |
| design proces |
| design proces |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| rešerše / výzkum dané problematiky |
| be able to conduct research on a given issue, analyse information, identify the problem |
| knows how to define project goals / design challenge |
| analýza problému |
| analýza problému |
| knows how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| definice cíle projektu |
| definice cíle projektu |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| navrhování řešení |
| navrhování řešení |
| prezentace výsledného návrhu |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Ambrose, Gavin. Designové myšlení - Grafický design. Brno, 2011. ISBN 978-80-251-3245-6.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Donald A. Norman. Design pro každý den. Praha, 2010. ISBN 978-80-7363-314-1.
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JEHL, Scott. Responsible Responsive Design. ISBN 978193755716.
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LIDWELL, William, Kritina HOLDEN a Jill BUTLER. Univerzální principy designu: 125 způsobů jak zvýšit použitelnost a přitažlivost a ovlivnit vnímání designu. ISBN 9788025135402.
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Meggs, P. B. A History of Graphic Design. New York, 1998.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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SCOTT, Bill. Designing Web Interfaces: Principles and Patterns for Rich Interactions. ISBN 05965162.
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Vladimír Beran. Typografický manuál.
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WEINSCHENK, Susan. 100 Things Every Designer Needs to Know About People (Voices That Matter). ISBN 0321767535.
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WHITAKER, Amy. Kreativní myšlení: vybojujte si tvůrčí prostor ve světě rozvrhů, rozpočtů a šéfů. ISBN 9788073905743.
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