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Lecturer(s)
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Course content
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Logotype and logo manual, visual identity.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises, Teamwork, Analysis of a presentation
- Home preparation for classes
- 39 hours per semester
- Term paper
- 32 hours per semester
- Preparation for examination
- 40 hours per semester
- Participation in classes
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| learning outcomes |
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| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| know how to define project goals / design challenge |
| know how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Analysis of a presentation |
| Teamwork |
| Teamwork |
| Practice exercises |
| Activities related to graphics and visual arts |
| Analysis of a presentation |
| Activities related to graphics and visual arts |
| assessment methods |
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| Systematic observation of the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Systematic observation of the student |
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Recommended literature
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&. Antonoff, R.: Corporate Identity. Frankfurt 1982 kol.autorů: Tvorba jednotného vizuálního stylu. Moravská galerie a Rapid Brno,Brno 1974 Ollins, W.: International Corporate Identity. Calmann and King, Ltd., London 199: Svoboda, V. Konspekty přednášek k CD Svoboda, V.: Corporate identity, učební text UTB FMK ve Zlíně internetové stránky pod heslem CI - aktuality v problematice . &, &.
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Vizuální teorie : současné angloamerické myšlení o výtvarných dílech. 2., rozš. vyd. Jinočany : H & H, 2005. ISBN 80-7319-054-0.
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&. Vladimír Beran: TYPOGRAFICKÝ MANUÁL kol.: GRAMATIKA VIZUÁLNÍ KOMUNIKACE Rambousek: PÍSMO A JEHO UŽITÍ Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS Vladimír Beran: TYPOGRAFICKÝ MANUÁL Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS . &, &.
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Ambrose, Gavin. Designové myšlení - Grafický design. Brno, 2011. ISBN 978-80-251-3245-6.
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Dabner, David. Grafický design v praxi. Bratislava : Slovart, 2004. ISBN 80-7209-597-8.
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