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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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Emphasis is placed on the recapitulation of all procedural procedures entirely under the direction of the student. The teaching in the last semester summarizes the previous studies and focuses on individual projects.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Self-reflection, Individual work of students
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| learning outcomes |
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| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| komunikační design |
| komunikační design |
| thoroughly understands the principles of visual communication |
| thoroughly understands the principles of visual communication |
| understands in detail the rules of layout/visual system development |
| understands in detail the rules of layout/visual system development |
| UI/UX design |
| UI/UX design |
| infografika |
| understands the issues of UI/UX design |
| understands the issues of UI/UX design |
| infografika |
| has an overview of what is happening in contemporary graphic and digital design |
| has an overview of what is happening in contemporary graphic and digital design |
| typografie |
| typografie |
| knows different techniques and approaches within the design process |
| knows different techniques and approaches within the design process |
| kreativní SW nástroje |
| kreativní SW nástroje |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Self-reflection |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Self-reflection |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
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Recommended literature
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Allen, David. Mít vše hotovo : jak zvládnout práci i život a cítit se při tom dobře. Vyd. 1. V Brně : Jan Melvil, 2008. ISBN 978-80-903912-8-4.
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Gallo, Carmine. Tajemství inovací Steva Jobse. Vyd. 1. Brno : Computer Press, 2011. ISBN 978-80-251-3444-3.
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ROSENAU, M.D. Řízení projektů. Brno, 2007. ISBN 978-80-251-1506-0.
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