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Lecturer(s)
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Course content
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1. Introductory class, studio assignments - 3 semester projects, course requirements 2.-5. Consultation on the topic in progress 6. Presentation of partial results and feedback 7.-8. Consultation on the topic in progress 9. Presentation of partial results and feedback 10.-12. Consultation on the topic in progress 13. Evaluation and presentation of individual semester projects The student is able to work independently conceptually, uses the possibilities of creative software, creates project presentations. The student uses his/her talents to create graphic and visual solutions.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises, Teamwork, Analysis of a presentation
- Home preparation for classes
- 20 hours per semester
- Term paper
- 10 hours per semester
- Preparation for examination
- 18 hours per semester
- Participation in classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| learning outcomes |
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| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| know how to define project goals / design challenge |
| know how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Teamwork |
| Teamwork |
| Analysis of a presentation |
| Analysis of a presentation |
| Practice exercises |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Systematic observation of the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Systematic observation of the student |
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Recommended literature
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AMBROSE, Gavin a Paul HARRIS. Grafický design: designové myšlení. Brno : Computer Press, 2011. ISBN 9788025132456.
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BLAŽEK, Filip. TYPO-KNIHA. Praha: UMPRUM, 2022. ISBN 978-80-88308-70-6.
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FINKE, Tim, Sebastian MANGER a Stefan FICHTEL. ed. Informotion: animated infographics. Berlin: Gestalten. 2012.
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HANZELÍNOVÁ, Lada. Informační grafika: Otto Neurath ? Isotype. Červený Kostelec: Pavel Mervart. 2015.
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KAFKA, Ondřej a Michal KOTYZA. Logo & corporate identity. vyd. Praha: Kafka Design. 2014.
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MAEDA, John. The Laws of Simplicity. Cambridge, 2006. ISBN 0262134721.
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