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Lecturer(s)
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Course content
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Specific topics: " sponsors, product placement " strategy of the presentation " the current state of the distribution of European films " overview of alternative distribution models " media law Practical exercises: " exploration of the implementation of the master's exercise
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Learning activities and teaching methods
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Lecturing, Practice exercises, Teamwork, Text analysis, Analysis of a work of art
- Participation in classes
- 120 hours per semester
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| prerequisite |
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| Knowledge |
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| The course unit serves to deepen the basic information about the production of audiovisual work, the audiovisual environment, and the production system in the Czech Republic, which the student acquired during the course of Bachelor's studies. |
| The course unit serves to deepen the basic information about the production of audiovisual work, the audiovisual environment, and the production system in the Czech Republic, which the student acquired during the course of Bachelor's studies. |
| learning outcomes |
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| The student obtained basic information about the production of an audiovisual work. |
| The student obtained basic information about the production of an audiovisual work. |
| teaching methods |
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| Text analysis |
| Text analysis |
| Analysis of a work of art |
| Teamwork |
| Teamwork |
| Lecturing |
| Lecturing |
| Analysis of a work of art |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Systematic observation of the student |
| Analysis of the student's performance |
| Systematic observation of the student |
| Analysis of the student's performance |
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Recommended literature
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Výrobní kniha ateliéru Audiovizuální tvorba..
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DAVID Ivan. Filmové právo: Autorskoprávní perspektiva.. Praha, 2015. ISBN 978-80-906089-0-0.
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EPSTEIN, Edwar Jay. The Big Picture. New York, 2005. ISBN 1-4000-6353-1.
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Kerrigan. Film Marketing. New York, 2017. ISBN 978-1-138-01335-3.
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ROZEHNAL Aleš. Mediální právo.. Praha, 2017. ISBN 978-80-7380-033-8.
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