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Lecturer(s)
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Course content
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Specific topics: o revenues from own film distribution and other use of the license o estimating the yield of a particular film o marketing inputs of the producer o the international trade environment o work of a sales agent o marketing, PR, product sales o sales agent and specifics and types of sales Practical exercises: o joint interdisciplinary exercises o development of a Master's Project
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Learning activities and teaching methods
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Lecturing, Practice exercises, Teamwork, Text analysis, Analysis of a work of art
- Participation in classes
- 130 hours per semester
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| prerequisite |
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| Knowledge |
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| The course unit serves to deepen the basic information about the production of audiovisual work, the audiovisual environment, and the production system in the Czech Republic, which the student acquired during the course of Bachelor's studies. |
| The course unit serves to deepen the basic information about the production of audiovisual work, the audiovisual environment, and the production system in the Czech Republic, which the student acquired during the course of Bachelor's studies. |
| learning outcomes |
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| The student obtained basic information about the production of an audiovisual work. |
| The student obtained basic information about the production of an audiovisual work. |
| The student is able to analyze the differences between the production of a feature film, a television show, animation and advertising. The student is able to independently assemble a crew, prepare an AVD production, prepare a planned costing for each genre, and is able to lead and organize a crew. The student is familiar with the basic legislation of the local audiovisual industry. The student understands the technical script. The student can prepare basic production documents. The student can prepare a production budget. The student understands and can explain the organization of a shoot. |
| The student is able to analyze the differences between the production of a feature film, a television show, animation and advertising. The student is able to independently assemble a crew, prepare an AVD production, prepare a planned costing for each genre, and is able to lead and organize a crew. The student is familiar with the basic legislation of the local audiovisual industry. The student understands the technical script. The student can prepare basic production documents. The student can prepare a production budget. The student understands and can explain the organization of a shoot. |
| Skills |
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| The student can use the tools of production documents. The student is able to create a shooting plan by analyzing a technical script. The student is able to coordinate post-production so that the audiovisual work is successfully realized. The student knows how to work with a production budget in the different stages of the production of an audiovisual work. The student can prepare an adequate financial plan and billing. |
| The student can use the tools of production documents. The student is able to create a shooting plan by analyzing a technical script. The student is able to coordinate post-production so that the audiovisual work is successfully realized. The student knows how to work with a production budget in the different stages of the production of an audiovisual work. The student can prepare an adequate financial plan and billing. |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Lecturing |
| Practice exercises |
| Practice exercises |
| Text analysis |
| Text analysis |
| Lecturing |
| Teamwork |
| Teamwork |
| assessment methods |
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| Analysis of the student's performance |
| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
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Recommended literature
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Výrobní kniha ateliéru Audiovizuální tvorba..
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Kerrigan. Film Marketing. New York, 2017. ISBN 978-1-138-01335-3.
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Levison. Filmmakers and Financing. Burington, 2013. ISBN 978-0-240-82137-5.
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Vachon. A killer life. New York, 2006. ISBN 978-0-7432-5630-8.
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