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Lecturer(s)
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Mayer Viktor, Mgr.
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Konečný Lubomír, MgA.
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Course content
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Specific topics: o revenues from own film distribution and other use of the license o estimating the yield of a particular film o marketing inputs of the producer o the international trade environment o work of a sales agent o marketing, PR, product sales o sales agent and specifics and types of sales Practical exercises: o joint interdisciplinary exercises o development of a Master's Project
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Learning activities and teaching methods
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Lecturing, Practice exercises, Teamwork, Text analysis, Analysis of a work of art
- Preparation for examination
- 20 hours per semester
- Participation in classes
- 130 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisites not specified |
| Prerequisites not specified |
| Skills |
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| Prerequisites not specified |
| Prerequisites not specified |
| learning outcomes |
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| Knowledge |
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| The student obtained basic information about the production of an audiovisual work. |
| The student obtained basic information about the production of an audiovisual work. |
| The student is able to analyze the differences between the production of a feature film, a television show, animation and advertising. |
| The student is able to analyze the differences between the production of a feature film, a television show, animation and advertising. |
| The student is able to independently assemble a crew, prepare an AVD production, prepare a planned costing for each genre, and is able to lead and organize a crew. |
| The student is able to independently assemble a crew, prepare an AVD production, prepare a planned costing for each genre, and is able to lead and organize a crew. |
| The student is familiar with the basic legislation of the local audiovisual industry. |
| The student is familiar with the basic legislation of the local audiovisual industry. |
| The student understands the technical script. |
| The student understands the technical script. |
| The student can prepare basic production documents. |
| The student can prepare basic production documents. |
| The student can prepare a production budget. |
| The student can prepare a production budget. |
| The student understands and can explain the organization of a shoot. |
| The student understands and can explain the organization of a shoot. |
| Skills |
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| The student can use the tools of production documents. |
| The student can use the tools of production documents. |
| The student is able to create a shooting plan by analyzing a technical script. |
| The student is able to create a shooting plan by analyzing a technical script. |
| The student is able to coordinate post-production so that the audiovisual work is successfully realized. |
| The student is able to coordinate post-production so that the audiovisual work is successfully realized. |
| The student knows how to work with a production budget in the different stages of the production of an audiovisual work. |
| The student knows how to work with a production budget in the different stages of the production of an audiovisual work. |
| The student can prepare an adequate financial plan and billing. |
| The student can prepare an adequate financial plan and billing. |
| teaching methods |
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| Knowledge |
|---|
| Text analysis |
| Text analysis |
| Analysis of a work of art |
| Analysis of a work of art |
| Practice exercises |
| Practice exercises |
| Lecturing |
| Teamwork |
| Teamwork |
| Lecturing |
| assessment methods |
|---|
| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Výrobní kniha ateliéru Audiovizuální tvorba..
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Kerrigan. Film Marketing. New York, 2017. ISBN 978-1-138-01335-3.
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Levison. Filmmakers and Financing. Burington, 2013. ISBN 978-0-240-82137-5.
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Vachon. A killer life. New York, 2006. ISBN 978-0-7432-5630-8.
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