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Lecturer(s)
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Course content
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1) Introduction to the audiovisual business: history, trends and current market 2) Opportunities in the audiovisual industry 3) Legal aspects of the audiovisual business 4) Establishing a natural and legal person 5) Business plan: creation and implementation 6) Marketing strategy for audiovisual services 7) Creating and maintaining client relationships in the audiovisual sector 8) International trade in audiovisual services 9) Financial planning and control 10) Basics of costing and pricing, competitiveness 11) Technological innovation in the audiovisual industry 12) Tools and techniques to evaluate success in the audiovisual industry
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Learning activities and teaching methods
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unspecified
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| prerequisite |
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| Knowledge |
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| is familiar with the domestic audiovisual production system |
| is familiar with the domestic audiovisual production system |
| basic knowledge of the Czech legal system |
| basic knowledge of the Czech legal system |
| can define elementary economic terminology |
| can define elementary economic terminology |
| has an awareness of international audiovisual cooperation |
| has an awareness of international audiovisual cooperation |
| has experience in audiovisual practice |
| has experience in audiovisual practice |
| learning outcomes |
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| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| can set up an economic entity (self-employed, Ltd.) |
| can set up an economic entity (self-employed, Ltd.) |
| knows how to create a price calculation, is familiar with competitiveness issues |
| knows how to create a price calculation, is familiar with competitiveness issues |
| knows the tools of financial planning and control |
| knows the tools of financial planning and control |
| know how to apply for business development support |
| know how to apply for business development support |
| knows the tools and techniques to evaluate the success of a business |
| knows the tools and techniques to evaluate the success of a business |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Lecturing |
| Lecturing |
| Skills |
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| Text analysis |
| Text analysis |
| Individual work of students |
| Individual work of students |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Practice exercises |
| Lecturing |
| Lecturing |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Janatka, F. Podnikání v globalizovaném světě. Praha: Wolters Kluwer., 2017.
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SYNEK, M. a kol. Manažerská ekonomika. Praha : Grada, 2001. ISBN 80-247-9069-6.
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Veber, J., J. Srpová, & kol. Podnikání malé a střední firmy. 3. aktualizované a doplněné vydání.. Praha: Grada, 2012.
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