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Lecturer(s)
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Zeman Michal, doc. ak. mal.
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Course content
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1. Visual and verbal language in audiovisual creation 2. Illustration and its position in the media 3. Illustration in different media 4. Illustration as a means of visual communication in a temporal sequence 5. Visual storytelling in individual planes of the static image 6. Visual composition, visual communication in a sequence of image frames
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Text analysis
- Home preparation for classes
- 39 hours per semester
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set |
| Prerequisities are not set |
| Skills |
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| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
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| Knowledge |
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| explain the style of visual representation of objects |
| explain the style of visual representation of objects |
| master the creative expression of descriptiveness and the standard of communication |
| master the creative expression of descriptiveness and the standard of communication |
| define the level of stylization and readability of individuality |
| define the level of stylization and readability of individuality |
| describe the arrangement of elements for visual communication |
| describe the arrangement of elements for visual communication |
| characterize the artistic style into a visual message |
| characterize the artistic style into a visual message |
| Skills |
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| to propose a distinctive style and form of artistic representation of objects |
| to propose a distinctive style and form of artistic representation of objects |
| to distinguish between descriptive and artistic stylization |
| to distinguish between descriptive and artistic stylization |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| solve the arrangement of characters in a visual message |
| solve the arrangement of characters in a visual message |
| apply illustration as a degree of image component |
| apply illustration as a degree of image component |
| teaching methods |
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| Knowledge |
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| Text analysis |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Text analysis |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
| Analysis of the student's performance |
| Analysis of a work of art |
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Recommended literature
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Berger, John. O pohledu. Agite/Fra, 2009. ISBN 978-80-86603-81-0.
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BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78-4.
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Daniela Hodrová. Chvála schoulení. Malvern Praha, 2011. ISBN 9788086702919.
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ECO, Umberto. Jak cestovat s lososem a jiné eseje. Argo Praha, 2017. ISBN 978-80-257-2167-4.
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ECO, Umberto. Od hlouposti k šílenství. Argo Praha, 2016. ISBN 978-80-257-1933-6.
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ECO, Umberto. Zpověď mladého romanopisce. Argo Praha. 2013.
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HODROVÁ, Daniela. Co se vyjevuje. Praha: Malvern, 2015. ISBN 978-80-7530-016-4.
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Umberto Eco. Bludiště seznamů. Argo Praha, 2009. ISBN 978-80-257-0164-5.
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