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Lecturer(s)
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Slivka Ondrej, prof. ak. mal. ArtD.
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Zeman Michal, doc. ak. mal.
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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- Visual communication - Writing as a specific form of thought and sound visualisation, application of writing - Messages in digital media, image speech - Semiotics of image codes, image criticism - convention - perception and recognition codes, transitional and facultative codes, interpretation, specifics of text and image narration - Illustration and its application.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Projection (static, dynamic)
- Participation in classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| learning outcomes |
|---|
| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| teaching methods |
|---|
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
|---|
| Written examination |
| Grade (Using a grade system) |
| Written examination |
| Grade (Using a grade system) |
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Recommended literature
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Eco Umberto. History of Beauty. ISBN 0847826465.
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Eco Umberto. On Ugliness. ISBN 0847829863.
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Eco Umberto. Six Walks in Fictional Woods. ISBN 0674810511.
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Hail Sean. This Means this, This Means That: A User´s Guide to Semiotics. ISBN 1856695212.
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Lotman Yuri. Culture and Explosion. ISBN 31102184 53.
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Lotman Yuri. Semiotics of Cinema. ISBN 0930042131.
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Metz Christian. Film Language A Semiotic of the Cinema. ISBN 0226521303.
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