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Lecturer(s)
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Zeman Michal, doc. ak. mal.
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Course content
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- Visual communications - Writing as a specific form of thought and sound visualisation, application of writing - Messages in digital media, image speech - Semiotics of image codes, image criticism - Convention - Perception and recognition codes, transitional and facultative codes, interpretation, specifics of text and image narration - Illustration and its application.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Projection (static, dynamic)
- Participation in classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| University-level knowledge of visual culture, capability of analysis and synthesis of a simple graphical symbol, theoretical knowledge of creating a simple image message using graphical symbols. |
| learning outcomes |
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| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| The student has extensive knowledge of visual communications and is able to apply writing as a form of a clear communication of an idea. |
| teaching methods |
|---|
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Written examination |
| Grade (Using a grade system) |
| Written examination |
| Grade (Using a grade system) |
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Recommended literature
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Barthes, Roland. Mytologie. Dokořán Praha, 2011. ISBN 978-80-7363-359-2.
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Barthes, Roland. Rozkoš z textu. Triáda Praha, 2008. ISBN 978-80-86138-90-9.
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Barthes, Roland. Říše znaků. Fra Praha, 2013. ISBN 9788087429259.
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Eco, Umberto. Bludiště seznamů. Vyd. 1. Praha : Argo, 2009. ISBN 978-80-257-0164-5.
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Eco, Umberto. Poznámky na krabičkách od sirek. Vyd. 1. Praha : Argo, 2008. ISBN 978-80-7203-929-6.
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McCloud, Scott. Jak rozumět komiksu. 1. vyd. v českém jazyce. Praha : BB/art, 2008. ISBN 978-80-7381-419-9.
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