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Lecturer(s)
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Course content
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1. Visual language in the spectrum of fine and applied arts. 2. Visual communication - visual and graphic expression, correlation between symbols. 3. Word as a support for visual language, verbal expression and visual representative symbol. 4. Visual field and intertextual field. 5. Medium as a carrier of visual communication. 6. Visual language and written characters. 7. Time in art, time of expression, time of content. 8. Typology of repetition, series, serial.
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
| Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
| learning outcomes |
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| explain the creative concept of visual communication in different media |
| explain the creative concept of visual communication in different media |
| describe illustration as a pictorial message in different media |
| describe illustration as a pictorial message in different media |
| to define a pictorial interpretation of a literary work |
| to define a pictorial interpretation of a literary work |
| acquire a pictorial interpretation of a literary work |
| acquire a pictorial interpretation of a literary work |
| to characterize a pictorial composition according to a literary model in animated work |
| to characterize a pictorial composition according to a literary model in animated work |
| Skills |
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| propose an artistic concept of visual communication in different media |
| propose an artistic concept of visual communication in different media |
| realize illustration as a visual message in different media |
| realize illustration as a visual message in different media |
| apply a visual interpretation of a literary work |
| apply a visual interpretation of a literary work |
| solve the visual interpretation and form of realization of a literary work |
| solve the visual interpretation and form of realization of a literary work |
| realize a pictorial composition based on a literary template in an animated work |
| realize a pictorial composition based on a literary template in an animated work |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Berger, John. O pohledu. Agite/Fra, 2009. ISBN 978-80-86603-81-0.
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Didi-Huberman, Georges. Ninfa moderna. Agite/Fra, 2009. ISBN 978-80-86603-84-1.
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ECO, Umberto. Jak cestovat s lososem a jiné eseje. Argo Praha, 2017. ISBN 978-80-257-2167-4.
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ECO, Umberto. Od hlouposti k šílenství. Argo Praha, 2016. ISBN 978-80-257-1933-6.
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Hájek, Václav. Jak rozpoznat odpadkový koš. Labyrint, 2012. ISBN 978-80-87260-31-9.
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