Lecturer(s)
|
|
Course content
|
1. Visual language in the spectrum of fine and applied arts. 2. Visual communication - visual and graphic expression, correlation between symbols. 3. Word as a support for visual language, verbal expression and visual representative symbol. 4. Visual field and intertextual field. 5. Medium as a carrier of visual communication. 6. Visual language and written characters. 7. Time in art, time of expression, time of content. 8. Typology of repetition, series, serial.
|
Learning activities and teaching methods
|
Activities related to graphics and visual arts
- Participation in classes
- 26 hours per semester
|
prerequisite |
---|
Knowledge |
---|
Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
learning outcomes |
---|
explain the creative concept of visual communication in different media |
explain the creative concept of visual communication in different media |
describe illustration as a pictorial message in different media |
describe illustration as a pictorial message in different media |
to define a pictorial interpretation of a literary work |
to define a pictorial interpretation of a literary work |
acquire a pictorial interpretation of a literary work |
acquire a pictorial interpretation of a literary work |
to characterize a pictorial composition according to a literary model in animated work |
to characterize a pictorial composition according to a literary model in animated work |
Skills |
---|
propose an artistic concept of visual communication in different media |
propose an artistic concept of visual communication in different media |
realize illustration as a visual message in different media |
realize illustration as a visual message in different media |
apply a visual interpretation of a literary work |
apply a visual interpretation of a literary work |
solve the visual interpretation and form of realization of a literary work |
solve the visual interpretation and form of realization of a literary work |
realize a pictorial composition based on a literary template in an animated work |
realize a pictorial composition based on a literary template in an animated work |
teaching methods |
---|
Knowledge |
---|
Activities related to graphics and visual arts |
Activities related to graphics and visual arts |
assessment methods |
---|
Analysis of the student's performance |
Analysis of the student's performance |
Grade (Using a grade system) |
Grade (Using a grade system) |
Recommended literature
|
-
Berger, John. O pohledu. Agite/Fra, 2009. ISBN 978-80-86603-81-0.
-
Didi-Huberman, Georges. Ninfa moderna. Agite/Fra, 2009. ISBN 978-80-86603-84-1.
-
ECO, Umberto. Jak cestovat s lososem a jiné eseje. Argo Praha, 2017. ISBN 978-80-257-2167-4.
-
ECO, Umberto. Od hlouposti k šílenství. Argo Praha, 2016. ISBN 978-80-257-1933-6.
-
Hájek, Václav. Jak rozpoznat odpadkový koš. Labyrint, 2012. ISBN 978-80-87260-31-9.
|