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Lecturer(s)
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Zeman Michal, doc. ak. mal.
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Course content
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1. Perception and recognition, representation and description of individual elements. 2. Artistic expression, from descriptiveness to stylization of individual elements. 3. Stylization and its norm, legibility of symbols, the aesthetic norm. 4. Arrangement of symbols, the composition of messages, and visual composition in the time axis. 5. Illustration as a prerequisite for the visual component for use in time and space. 6. Content and form of visual communication, whole and detail. 7. Medium, technology of visual language. 8. Market and information consumption, media choice.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Text analysis
- Participation in classes
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
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| to explain perceptions and apperceptions, the conventions of the visual style of the depicted individuality |
| to explain perceptions and apperceptions, the conventions of the visual style of the depicted individuality |
| master the artistic expression of pictorial expression |
| master the artistic expression of pictorial expression |
| describe the legibility of the sign, the structure of the signs, the composition of the message, visual composition, define the aesthetic norm |
| describe the legibility of the sign, the structure of the signs, the composition of the message, visual composition, define the aesthetic norm |
| to characterize the illustration as a prerequisite of the image component for use in time and space |
| to characterize the illustration as a prerequisite of the image component for use in time and space |
| define the content of the visual message, the whole and the detail |
| define the content of the visual message, the whole and the detail |
| Skills |
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| to propose particulars of artistic convention |
| to propose particulars of artistic convention |
| distinguish the artistic expression of pictorial expression |
| distinguish the artistic expression of pictorial expression |
| realize the legibility of the sign, the structure of the signs, the composition of the message, visual composition, define the aesthetic norm |
| realize the legibility of the sign, the structure of the signs, the composition of the message, visual composition, define the aesthetic norm |
| solve the illustration as a prerequisite of the image component for use in time and space |
| solve the illustration as a prerequisite of the image component for use in time and space |
| apply the content of the visual message, the whole and the detail |
| apply the content of the visual message, the whole and the detail |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Text analysis |
| Text analysis |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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Anima Mundi / J. Wiedemann. Animation Now!. Kolín / R. Taschen, 2004. ISBN 978-3-8228-3789-4.
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Eco, U. Dějiny krásy. Praha : Argo, 2005. ISBN 80-7203-677-7.
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Norštejn, Jurij. Sníh na trávě I. AMU Praha, 2013. ISBN 978-80-7331-124-7.
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Poš, Jan. Výtvarníci animovaného filmu. Praha : Odeon, 1990. ISBN 80-207-0159-1.
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Sdružení přátel odborného filmového tisku. Animace a doba 1955 - 2000. Praha, Film a doba, 2004.
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Umberto Eco. Bludiště seznamů. Argo Praha, 2009. ISBN 978-80-257-0164-5.
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Umberto ECO. Dějiny ošklivosti. Argo Praha, 2007. ISBN 978-80-7203-893-0.
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