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Lecturer(s)
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Course content
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1. Visual communication, sign systems. 2. Speech and writing, stages of writing development, writing as a specific form of visualizing thoughts and sounds. 3. Verbal and visual language, conventional signs. 4. Visual component of animated work, communication. 5. Image critique, sign as the smallest unit of audiovisual language. 6. Layout of the film field, iconic signs. 7. Subject and visual synopsis. 8. Expressive means of animated creation.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Text analysis
- Participation in classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
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| explain the artistic style of the depicted character |
| explain the artistic style of the depicted character |
| to adopt an artistic style, a standard of descriptiveness and a standard of communication |
| to adopt an artistic style, a standard of descriptiveness and a standard of communication |
| define the level of artistic stylization and legibility of the figure in motion |
| define the level of artistic stylization and legibility of the figure in motion |
| describe typology and character characteristics for visual communication |
| describe typology and character characteristics for visual communication |
| characterize the art style of the character for animated film |
| characterize the art style of the character for animated film |
| Skills |
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| to design a distinctive style and form of artistic representation of the character |
| to design a distinctive style and form of artistic representation of the character |
| to distinguish between descriptive art style and art stylization for pictorial communication |
| to distinguish between descriptive art style and art stylization for pictorial communication |
| realize the level of artistic stylization, legibility of the figure in motion |
| realize the level of artistic stylization, legibility of the figure in motion |
| to solve the typology and character characterization for pictorial communication |
| to solve the typology and character characterization for pictorial communication |
| apply the character art style for animated film |
| apply the character art style for animated film |
| teaching methods |
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| Knowledge |
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| Text analysis |
| Text analysis |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of the student's performance |
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Recommended literature
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Barthes, Roland. Říše znaků. Fra Praha, 2013. ISBN 9788087429259.
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Diesing, Helena. Český komiks 1. poloviny 20. století. Praha Verzone, 2011. ISBN 978-80-904546-8-2.
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Eco, U. Dějiny krásy. Praha : Argo, 2005. ISBN 80-7203-677-7.
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Eco, Umberto. Skeptikové a těšitelé. Vyd. 1. Praha : Argo, 2006. ISBN 80-7203-706-4.
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Gombrich, E. H. Umění a iluze: studie o psychologii obrazového znázorňování. Praha: Argo, 2019. ISBN 978-80-257-3031-7.
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McCloud Scott. Jak rozumět komiksu. BB art Praha, 2008. ISBN 978-80-7381-419-9.
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Poš, Jan. Výtvarníci animovaného filmu. Praha : Odeon, 1990. ISBN 80-207-0159-1.
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