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Lecturer(s)
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Course content
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1. Image communication and its forms and usage. 2. Illustration and specifics of artistic rendering for animation. 3. Array of image fields in thought connection context. 4. Array of image fields in spatial order. 5. Array of image fields in a time sequence. 6. Art trends and target audience.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Text analysis
- Participation in classes
- 24 hours per semester
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| prerequisite |
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| Skills |
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| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
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| Knowledge |
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| explain the style of visual representation of objects |
| explain the style of visual representation of objects |
| master the creative expression of descriptiveness and the standard of communication |
| master the creative expression of descriptiveness and the standard of communication |
| define the level of stylization and readability of individuality |
| define the level of stylization and readability of individuality |
| describe the arrangement of elements for visual communication |
| describe the arrangement of elements for visual communication |
| characterize the artistic style into a visual message |
| characterize the artistic style into a visual message |
| Skills |
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| to propose a distinctive style and form of artistic representation of objects |
| to propose a distinctive style and form of artistic representation of objects |
| to distinguish between descriptive and artistic stylization |
| to distinguish between descriptive and artistic stylization |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| solve the arrangement of characters in a visual message |
| solve the arrangement of characters in a visual message |
| apply illustration as a degree of image component |
| apply illustration as a degree of image component |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Text analysis |
| Text analysis |
| assessment methods |
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| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Barthes, Roland. Říše znaků. Fra Praha, 2013. ISBN 9788087429259.
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Diesing, Helena. Český komiks 1. poloviny 20. století. Praha Verzone, 2011. ISBN 978-80-904546-8-2.
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Eco, U. Dějiny krásy. Praha : Argo, 2005. ISBN 80-7203-677-7.
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Eco, Umberto. Skeptikové a těšitelé. Vyd. 1. Praha : Argo, 2006. ISBN 80-7203-706-4.
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Gombrich, E. H. Umění a iluze: studie o psychologii obrazového znázorňování. Praha: Argo, 2019. ISBN 978-80-257-3031-7.
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McCloud Scott. Jak rozumět komiksu. BB art Praha, 2008. ISBN 978-80-7381-419-9.
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Poš, Jan. Výtvarníci animovaného filmu. Praha : Odeon, 1990. ISBN 80-207-0159-1.
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