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Lecturer(s)
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Kolumber Tereza, Mgr. Ph.D.
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Jirásková Miroslava, Mgr. Ph.D.
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Course content
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- Media education and media literacy. - Media education in curriculum documents. - Teaching media education at the primary school. - Critical reading of media messages. - Disinformation and misinformation. - New media and well-being. - Media institutions. - Visual communication. - Mass communication and journalism. - Public Relations and Advertising. - Media production and manipulation. - The role of the media in the information society. - Creation of a thematic activity for children of younger school age. - Presentation of this activity in a seminar with the involvement of other students. - Didactic application of media education topics for primary school (activity design, teaching materials, reflection).
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Text analysis
- Participation in classes
- 28 hours per semester
- Term paper
- 18 hours per semester
- Home preparation for classes
- 10 hours per semester
- Preparation for course credit
- 4 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| unspecified |
| unspecified |
| learning outcomes |
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| define the concept of media literacy |
| define the concept of media literacy |
| describe the media and what the functions of the media are |
| describe the media and what the functions of the media are |
| describe the role of advertisements from the perspective of a younger child |
| describe the role of advertisements from the perspective of a younger child |
| define goal of today's ads |
| define goal of today's ads |
| define the issues of fake news |
| define the issues of fake news |
| explain pupils' media-related preconceptions and their affective dimension |
| explain pupils' media-related preconceptions and their affective dimension |
| describe basic principles of developing and assessing media literacy in early primary school children |
| describe basic principles of developing and assessing media literacy in early primary school children |
| Skills |
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| identify the target of today's advertisements |
| identify the target of today's advertisements |
| interpret the current rate of growth and data generation |
| interpret the current rate of growth and data generation |
| apply the issue of fake news from the point of view of social networks |
| apply the issue of fake news from the point of view of social networks |
| describe threats and trends in the use of social networks |
| describe threats and trends in the use of social networks |
| define digital literacy |
| define digital literacy |
| design a thematic teaching activity for early primary school children aimed at developing media literacy |
| design a thematic teaching activity for early primary school children aimed at developing media literacy |
| create teaching materials for the activity (a methodological sheet, worksheets and teaching aids) |
| create teaching materials for the activity (a methodological sheet, worksheets and teaching aids) |
| implement the teaching activity in the seminar with the active involvement of other students and reflect on its course |
| implement the teaching activity in the seminar with the active involvement of other students and reflect on its course |
| apply simple diagnostic procedures to identify pupils' media-related preconceptions (including work with emotions) |
| apply simple diagnostic procedures to identify pupils' media-related preconceptions (including work with emotions) |
| provide structured feedback on the teaching activities presented by other teams |
| provide structured feedback on the teaching activities presented by other teams |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Analysis of a presentation given by the student |
| Analysis of seminar paper |
| Analysis of seminar paper |
| Analysis of a presentation given by the student |
| Analysis of educational material |
| Analysis of educational material |
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Recommended literature
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Božik, R. Professional career training for school prevention specialists at universities. Education, Health and ICT for a Transcultural World. 37, 1468-1474.. 2017.
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Brečka, S. Mediálna výchova. Bratislava: Národne centrum mediálnej komunikácie, 1999.
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Česká televize ? ČT edu. Na pravdě záleží (příručka / výukový materiál). 2024.
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Člověk v tísni, o. p. s. Jeden svět na školách (JSNS): 10 tipů, jak reagovat na dezinformace a konspirace ve třídě. 2025.
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e-Bezpečí (Univerzita Palackého v Olomouci). Vybrané kapitoly z mediální výchovy pro učitele. 2023.
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Jirák, J. (ed.). Mediální gramotnost: nový rozměr vzdělávání. 1. vyd.. Praha: Radioservis, 2007.
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Jirák, J., Kopplová, B. Média a společnost. Praha: Portál, 2003.
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Niklesová, E. Mediální gramotnost a mediální výchova, 1. vyd.. České Budějovice: Vlastimil Johanus., 2010.
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Průcha, J. Pedagogický slovník. 6. aktualizované a rozšířené vydání.. Praha: Portál, 2009.
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Šeďová, K. Média jako pedagogické téma. Pedagogika, LIV(1). 2004.
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