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Lecturer(s)
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Course content
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- The concept of media education. - Mass media. - The influence of the media on social life. - Focus of media education on the cultivation of skills and attitudes. - Media language. - Media literacy. - Media institutions. - Ethics of journalistic work. - Journalism and the Internet. - Public Relations and Advertising. - Media manipulation. - The role of the media in the information society. - Virtual reality. - Development of media education in the Czech Republic.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Text analysis
- Participation in classes
- 28 hours per semester
- Term paper
- 20 hours per semester
- Home preparation for classes
- 5 hours per semester
- Preparation for course credit
- 7 hours per semester
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| prerequisite |
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| Knowledge |
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| unspecified |
| unspecified |
| learning outcomes |
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| define the concept of media literacy |
| define the concept of media literacy |
| describe what the media are and what the functions of the media are |
| describe what the media are and what the functions of the media are |
| describe the role of advertisements from the perspective of a younger child |
| describe the role of advertisements from the perspective of a younger child |
| goal of today's ads |
| goal of today's ads |
| define the issues and fundamentals of fake news |
| define the issues and fundamentals of fake news |
| Skills |
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| identify the target of today's advertisements |
| identify the target of today's advertisements |
| interpret the current rate of growth and data generation |
| interpret the current rate of growth and data generation |
| apply the issue of fake news from the point of view of social networks |
| apply the issue of fake news from the point of view of social networks |
| describe threats and trends in the use of social networks |
| describe threats and trends in the use of social networks |
| define digital literacy |
| define digital literacy |
| teaching methods |
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| Knowledge |
|---|
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Text analysis |
| Text analysis |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Didactic test |
| Didactic test |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Božik, R. Professional career training for school prevention specialists at universities. Education, Health and ICT for a Transcultural World. 37, 1468-1474.. 2017.
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Brečka, S. Mediálna výchova. Bratislava: Národne centrum mediálnej komunikácie, 1999.
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Jirák, J. (ed.). Mediální gramotnost: nový rozměr vzdělávání. 1. vyd.. Praha: Radioservis, 2007.
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Jirák, J., Kopplová, B. Média a společnost. Portál, 2003.
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Niklesová, E. Mediální gramotnost a mediální výchova, 1. vyd.. České Budějovice: Vlastimil Johanus., 2010.
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Průcha, J. Pedagogický slovník. 6. aktualizované a rozšířené vydání.. Praha: Portál, 2009.
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Šeďová, K. Média jako pedagogické téma. Pedagogika, LIV(1). 2004.
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