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Lecturer(s)
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Course content
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- Media literacy as part of functional literacy of younger school age. - Media Education - concepts, themes and issues. - Pupils preconceptions of media, diagnostics and reflection of affective dimension preconceptions. - Types of media content. Media functions. - Regulation and self-regulation of the media. - Media and entertainment, media and advertising in the life of a child under school age. - The media as an educational tool in primary education. - Deepening the communication of child education in primary education. Understanding mass communication. - Work with stereotypes in mass communication.
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Learning activities and teaching methods
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Projection (static, dynamic), Analysis of a presentation, Individual work of students
- Participation in classes
- 28 hours per semester
- Term paper
- 22 hours per semester
- Preparation for course credit
- 10 hours per semester
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| learning outcomes |
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| Knowledge |
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| define the concept of media literacy |
| define the concept of media literacy |
| describe what the media are and what the functions of the media are |
| describe what the media are and what the functions of the media are |
| describe the role of advertisements from the perspective of a younger child |
| describe the role of advertisements from the perspective of a younger child |
| goal of today's ads |
| goal of today's ads |
| define the issues and fundamentals of fake news |
| define the issues and fundamentals of fake news |
| Skills |
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| identify the target of today's advertisements |
| identify the target of today's advertisements |
| interpret the current rate of growth and data generation |
| interpret the current rate of growth and data generation |
| apply the issue of fake news from the point of view of social networks |
| apply the issue of fake news from the point of view of social networks |
| describe threats and trends in the use of social networks |
| describe threats and trends in the use of social networks |
| define digital literacy |
| define digital literacy |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Individual work of students |
| Individual work of students |
| Analysis of a presentation |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| assessment methods |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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BÍNA, D. Literární komunikace v multimediální době. České Budějovice, 2009.
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MIČIENKA, M. - JIRÁK, J. a kol. Základy mediální výchovy. Praha: Portál, 2007.
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MIČIENKA, M., JIRÁK, J. Rozumět médiím: základy mediální výchovy pro učitele. Praha, 2006.
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NIKLESOVÁ, E. Mediální gramotnost a mediální výchova. České Budějovice, 2010.
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ŠEĎOVÁ, K. Děti a rodiče před televizí: rodinná socializace dětského televizního diváctví. Brno, 2007.
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