Course: Management and marketing in social services

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Course title Management and marketing in social services
Course code UPV/SP7MA
Organizational form of instruction Seminar
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Martincová Jana, Mgr. Ph.D., MBA
Course content
- Definition of management. Theories, approaches and concepts of management. - Specificity of the social service environment. - Decision making as a pervasive element. Decision-making styles. Decision-making techniques. - Strategic management. Planning methods and techniques. - Organizing and the impact of social service organizational culture. - Working with human resources. Staffing requirements. Motivation. Appraisal. Volunteering. - Multidisciplinary teams in social services. - Role of manager - leader. Management styles. - Role, importance and types of control. Quality assessment in social services. - Social service as a specific product. - Marketing mix. - Communication mix. - Fundraising. - Mentoring a koučink v sociálních službách.

Learning activities and teaching methods
  • Preparation for course credit - 70 hours per semester
  • Participation in classes - 28 hours per semester
  • Participation in classes - 10 hours per semester
  • Preparation for course credit - 52 hours per semester
  • Home preparation for classes - 70 hours per semester
  • Home preparation for classes - 70 hours per semester
learning outcomes
Knowledge
knowledge of the basic management functions
knowledge of the basic management functions
knowledge of the nature and importance of management intentionality in a social service organisation
knowledge of the nature and importance of management intentionality in a social service organisation
knowledge of the specific, modern management methods
knowledge of the specific, modern management methods
knowledge of the the role of the manager in the organisation
knowledge of the the role of the manager in the organisation
knowledge of the specifics of marketing (social) services
knowledge of the specifics of marketing (social) services
Skills
describes individual management processes in the organisation
describes individual management processes in the organisation
applies and combines appropriate management techniques in the individual phases of management
applies and combines appropriate management techniques in the individual phases of management
proposes management procedures in an organisation providing social services
proposes management procedures in an organisation providing social services
teaching methods
Knowledge
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Skills
Teamwork
Teamwork
assessment methods
Knowledge
Didactic test
Didactic test
Analysis of the student's portfolio
Analysis of the student's portfolio
Recommended literature
  • BĚLOHLÁVEK, F., KOŠŤAN, P., ŠULEŘ, O. Management. Praha: Computer Press, 2006.
  • Boukal, P. Fundraising pro neziskové organizace. Praha: Grada. 2013.
  • Kol. aut. Management a kvalita sociálních služeb. Tábor: Asociace poskytovatelů sociálních služeb ČR, 2020.
  • Landreth Grau, S. Marketing for Nonprofit Organisation. Insight and Inovation. Oxford. 2021.
  • MALÍK HOLASOVÁ, Věra. Kvalita v sociální práci a sociálních službách. Praha: Grada, 2014. ISBN 978-80-247-4315-8.
  • MATOUŠEK, O. a kol. aut. Strategie a postupy v sociální práci. Praha: Portál, 2022.
  • ŠEDIVÝ, M., MEDLÍKOVÁ, O. Public relations, fundraising a lobbing pro neziskové organizace.. Praha: Grada, 2012.
  • VAŠTÍKOVÁ M. Marketing služeb ? efektivně a moderně.. Praha: Grada, 2014. ISBN 978-80-247-5037-8.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester