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Lecturer(s)
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Course content
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Students work with written documents and communicate in various forms (oral, traditional written, electronic) and they pay attention to the corporate culture, which determins cooperation, communication and public relations. Students can work at institutions which cooperate with TBU in Zlín.
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Learning activities and teaching methods
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Observation, Practice exercises, Teamwork, Individual work of students
- Educational trip
- 480 hours per semester
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| prerequisite |
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| Knowledge |
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| Work with documents, MS WORD, e-mails |
| Work with documents, MS WORD, e-mails |
| learning outcomes |
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| describe various forms of communiaction in a firm |
| describe various forms of communiaction in a firm |
| describe various forms of tools used in a firm |
| describe various forms of tools used in a firm |
| describe the internal environment of a firm, key management roles, their tasks, departments |
| describe the internal environment of a firm, key management roles, their tasks, departments |
| describe key positions' roles |
| describe key positions' roles |
| describe key products, services of a firm |
| describe key products, services of a firm |
| Skills |
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| write a formal report |
| write a formal report |
| choose suitable forms of communication |
| choose suitable forms of communication |
| utilize tools used by the company |
| utilize tools used by the company |
| apply knowledge and experience acquired from a professional |
| apply knowledge and experience acquired from a professional |
| effectively communicate and solve tasks while using suitable managerial strategies, skills |
| effectively communicate and solve tasks while using suitable managerial strategies, skills |
| actively work on tasks and participate in problem-solving |
| actively work on tasks and participate in problem-solving |
| summarize key learning experience from the practical training |
| summarize key learning experience from the practical training |
| write a summarizing report from the practical report |
| write a summarizing report from the practical report |
| speak in a structured manner and express ideas |
| speak in a structured manner and express ideas |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Practice exercises |
| Individual work of students |
| Observation |
| Teamwork |
| Teamwork |
| Individual work of students |
| Observation |
| Skills |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Text analysis |
| Text analysis |
| Educational trip |
| Educational trip |
| Individual work of students |
| Individual work of students |
| Work activities (Practical training) |
| Work activities (Practical training) |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Internship |
| Internship |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Demonstration |
| Demonstration |
| Observation |
| Observation |
| Self-reflection |
| Self-reflection |
| Teamwork |
| Teamwork |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Oral examination |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Oral examination |
| Preparation of a presentation |
| Analysis of seminar paper |
| Analysis of seminar paper |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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BAIRD, Brian. Internship, Practicum, and Field Placement Handbook. Boston: Pearson, 2013.
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GULLOVÁ, Soňa. Mezinárodní obchodní a diplomatický protokol : společenská a obchodní etiketa : diplomatický protokol v mezinárodní obchodní a diplomatické praxi : pravidla pro další protokolární a společenské akce : diplomatická korespondence. Praha : Grada Publishing, 2011.
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SVATOŠ, Miroslav. Zahraniční obchod : teorie a praxe. Praha : Grada, 2009. ISBN 978-80-247-2708-0.
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SWEENEY, S. English for Business Communication. Cambridge : Cambridge Unversity Press, 2003. ISBN 0521754496.
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WETHERLY, Paul; OTTER, Dorron. The business environment : themes and issues. Oxford : Oxford University Press, 2008. ISBN 978-0-19-920305-5.
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WORTHINGTON, Ian; BRITTON, Chris. The business environment. Harlow, England : FT Prentice Hall, 2009. ISBN 978-0-273-71675-4.
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