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Lecturer(s)
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Course content
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Soft skills: Learning Business Communication Expressing Dissatisfaction E-learning Performance An Impromptu Presentation Using Questions Performance Reviews Resources Corporate Social Responsibility Discussing Options Using Conditionals Dealing with misunderstanding Terminology: Management, Managers Company Culture Hiring, Job Interviews, Rewarding, Compensation, Motivation Personality Evaluation Methods (MBTI, Big Five), IQ, EQ, CQ Project Management Time Management Principles and Strategies Customers, Features, Benefits Consumer Behaviour Argumentation, Fallacies STP Branding Promotion, Advertising Online / Digital Marketing Social Media, Ethical Marketing, CSR
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book), Practice exercises, Individual work of students, Students working in pairs
- Participation in classes
- 42 hours per semester
- Home preparation for classes
- 30 hours per semester
- Preparation for course credit
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| B2 knowledge of English according to the Common European Framework of Reference for Languages is vital. |
| B2 knowledge of English according to the Common European Framework of Reference for Languages is vital. |
| learning outcomes |
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| name advanced business terminology in the English language in the area of management, marketing and finances |
| name advanced business terminology in the English language in the area of management, marketing and finances |
| recognize advanced business English terminology in texts, recordings or speeches |
| recognize advanced business English terminology in texts, recordings or speeches |
| explain advanced business English terminology and concepts |
| explain advanced business English terminology and concepts |
| explain correct use of English grammar, business terms, phrases, especially in the context of managerial work |
| explain correct use of English grammar, business terms, phrases, especially in the context of managerial work |
| describe business processes common within the scope of managerial work |
| describe business processes common within the scope of managerial work |
| Skills |
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| communicate effectively about the topics covered in a team or as an idividual |
| communicate effectively about the topics covered in a team or as an idividual |
| speak in a structured manner and express ideas in the English language |
| speak in a structured manner and express ideas in the English language |
| communicate on a C1 level (both in written and in spoken form) |
| communicate on a C1 level (both in written and in spoken form) |
| practically and correctly use advanced business English terminology, concepts covered, English grammar, phrases |
| practically and correctly use advanced business English terminology, concepts covered, English grammar, phrases |
| correctly pronounce key vocabulary relevant to the level of study, as well as vocabulary covered in the course |
| correctly pronounce key vocabulary relevant to the level of study, as well as vocabulary covered in the course |
| teaching methods |
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| Knowledge |
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| Methods for working with texts (Textbook, book) |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| Individual work of students |
| Students working in pairs |
| Students working in pairs |
| Methods for working with texts (Textbook, book) |
| Skills |
|---|
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Teamwork |
| Teamwork |
| Practice exercises |
| Practice exercises |
| Students working in pairs |
| Students working in pairs |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Text analysis |
| Text analysis |
| assessment methods |
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| Knowledge |
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| Written examination |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Grade (Using a grade system) |
| Written examination |
| Grade (Using a grade system) |
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Recommended literature
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Baade, K. Holloway, Ch. Scrivener, J. and Turner, R. Business Result Advanced Student's Book. Oxford, 2009. ISBN 978-0-19-476818-4.
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Čapková, Halka a kol. English for Economists. Praha, 2002. ISBN 80-86119-52-1.
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Emmerson, Paul. Business English Handbook - Advanced. Oxford: Macmillan, 2007. ISBN 978-1-40508605-9.
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Emmerson, Paul. Management Lessons for learners of English. 2012. ISBN 978-1-908722-03-4.
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Charles W. Lamb et al. MTG: Principles of Marketing. Cengage Learning, 2018. ISBN 9781337407588.
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MacKenzie, I. English for Business Studies. Cambridge : Cambridge University Press, 2002. ISBN 0-521-75285-x.
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Mascull, Bill. Business Vocabulary in Use (Advanced). Cambridge: CUP, 2004. ISBN 978-0521540704.
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