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Lecturer(s)
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Course content
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Soft skills: Learning Business Communication Expressing Dissatisfaction E-learning Performance An Impromptu Presentation Using Questions Performance Reviews Resources Corporate Social Responsibility Discussing Options Using Conditionals Dealing with misunderstanding Terminology: Management, Managers Hiring, Job Interviews, Rewarding, Compensation, Motivation Personality Evaluation Methods (MBTI, Big Five) Time Management Principles and Strategies Argumentation, Fallacies Customers, Features, Benefits Consumer Behaviour STP Branding Promotion, Advertising Online / Digital Marketing Social Media, Ethical Marketing, CSR
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book), Practice exercises, Individual work of students, Students working in pairs
- Participation in classes
- 42 hours per semester
- Home preparation for classes
- 42 hours per semester
- Preparation for course credit
- 36 hours per semester
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| prerequisite |
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| Knowledge |
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| B2 knowledge of English according to the Common European Framework of Reference for Languages is vital. |
| B2 knowledge of English according to the Common European Framework of Reference for Languages is vital. |
| learning outcomes |
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| The student gains enriched business vocabulary as well as business terminology knowledge related to the field of economics. The student gains knowledge of professional concepts from the business world. The student has improved English language skills. The student is able to understand basic economic terms and is able to use them effectively in the context of management environment. |
| The student gains enriched business vocabulary as well as business terminology knowledge related to the field of economics. The student gains knowledge of professional concepts from the business world. The student has improved English language skills. The student is able to understand basic economic terms and is able to use them effectively in the context of management environment. |
| teaching methods |
|---|
| Students working in pairs |
| Students working in pairs |
| Individual work of students |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| assessment methods |
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| Written examination |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Written examination |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Baade, Kate - Holloway, Christopher. Business Result Advanced, Student´s Book. OUP, 2009. ISBN 9780194768191.
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Čapková, Halka a kol. English for Economists. Praha, 2002. ISBN 80-86119-52-1.
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Emmerson, Paul. Business English Handbook - Advanced. Oxford: Macmillan, 2007. ISBN 978-1-40508605-9.
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Emmerson, Paul. Management Lessons for learners of English. 2012. ISBN 978-1-908722-03-4.
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Charles W. Lamb et al. MTG: Principles of Marketing. Cengage Learning, 2018. ISBN 9781337407588.
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MacKenzie, Ian. English for Business Studies. Cambridge University Press, 2010. ISBN 978-0-521-74341-9.
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Mascull, Bill. Business Vocabulary in Use (Advanced). Cambridge: CUP, 2004. ISBN 978-0521540704.
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