|
Lecturer(s)
|
-
Atcheson Hana, Mgr. Ph.D.
-
Navrátil Michal, Mgr.
|
|
Course content
|
The studied topics cover the following: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece - Description of the target market and consumers
|
|
Learning activities and teaching methods
|
Methods for working with texts (Textbook, book), Practice exercises, Analysis of a presentation, Students working in pairs
- Preparation for course credit
- 7 hours per semester
- Preparation for examination
- 7 hours per semester
- Home preparation for classes
- 20 hours per semester
- Participation in classes
- 26 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Student's English langauge skills at level B1+ and higher, according to CEFR . |
| Student's English langauge skills at level B1+ and higher, according to CEFR . |
| learning outcomes |
|---|
| English language knowledge minimum at B2 level or higher in: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece |
| English language knowledge minimum at B2 level or higher in: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece |
| Skills |
|---|
| - Express themselves about vocational topics related to film and TV production - Apply basic principles of building and delivering a vocational presentation - Refer about film competitions and festivals in the Czech Republic and abroad - Write a description of a film project - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| - Express themselves about vocational topics related to film and TV production - Apply basic principles of building and delivering a vocational presentation - Refer about film competitions and festivals in the Czech Republic and abroad - Write a description of a film project - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| teaching methods |
|---|
| Knowledge |
|---|
| Analysis of a presentation |
| Students working in pairs |
| Students working in pairs |
| Analysis of a presentation |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Practice exercises |
| Practice exercises |
| assessment methods |
|---|
| Analysis of the student's language performance |
| Analysis of the student's language performance |
| Analysis of the student's performance |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of the student's performance |
|
Recommended literature
|
-
CERAMELLA, N., LEE, E. Cambridge English for the Media. Cambridge, CUP, 2008. ISBN 978 0521724579.
-
FINEBERG, J. D. Art Since 1940. London: Laurence King, 2000. ISBN 978-1-85669-181-8.
-
HILL, A., WATSON, J. Dictionary of Media and Communication Studies. London: Bloomsbury Academic, 2012. ISBN 978-1-84966-528-5.
-
CHANDLER, D., MUNDAY,R. Dictionary of Media and Communication. Oxford, OUP, 2011. ISBN 978-0-19956-875-8.
|