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Lecturer(s)
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Atcheson Hana, Mgr.
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Navrátil Michal, Mgr.
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Course content
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The studied topics cover the following: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece - Description of the target market and consumers
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book), Practice exercises, Analysis of a presentation, Students working in pairs
- Home preparation for classes
- 14 hours per semester
- Participation in classes
- 26 hours per semester
- Preparation for examination
- 14 hours per semester
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| prerequisite |
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| Knowledge |
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| Student's English langauge skills at level B1+ and higher, according to CEFR . |
| Student's English langauge skills at level B1+ and higher, according to CEFR . |
| learning outcomes |
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| English language knowledge minimum at B2 level or higher in: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece |
| English language knowledge minimum at B2 level or higher in: - Langauge of a dialogue in a written film screenplay - Lexis for communication when shooting a film - Pitching AV projects - Language of advertising - Presentation of an AV workpiece |
| Skills |
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| - Express themselves about vocational topics related to film and TV production - Apply basic principles of building and delivering a vocational presentation - Refer about film competitions and festivals in the Czech Republic and abroad - Write a description of a film project - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| - Express themselves about vocational topics related to film and TV production - Apply basic principles of building and delivering a vocational presentation - Refer about film competitions and festivals in the Czech Republic and abroad - Write a description of a film project - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Students working in pairs |
| Students working in pairs |
| Analysis of a presentation |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Analysis of the student's language performance |
| Analysis of the student's language performance |
| Analysis of the student's performance |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of the student's performance |
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Recommended literature
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CERAMELLA, N., LEE, E. Cambridge English for the Media. Cambridge, CUP, 2008. ISBN 978 0521724579.
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FINEBERG, J. D. Art Since 1940. London: Laurence King, 2000. ISBN 978-1-85669-181-8.
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HILL, A., WATSON, J. Dictionary of Media and Communication Studies. London: Bloomsbury Academic, 2012. ISBN 978-1-84966-528-5.
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CHANDLER, D., MUNDAY,R. Dictionary of Media and Communication. Oxford, OUP, 2011. ISBN 978-0-19956-875-8.
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