|
Lecturer(s)
|
-
Atcheson Hana, Mgr.
-
Navrátil Michal, Mgr.
|
|
Course content
|
Contents of the course is focused on specialised vocabulary, thematically it follows chapters from English for Marketing and Advertising textbook. These are updated with current authentic materials. - Finding the customer - Planning a marketing strategy - Creating ads - Marketing tools - Presenting your public face - Marketing through trade fairs
|
|
Learning activities and teaching methods
|
|
Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book), Practice exercises, Individual work of students, Students working in pairs
|
| prerequisite |
|---|
| Knowledge |
|---|
| The entry language level for students is B1+ to B2 according to CEFR. |
| The entry language level for students is B1+ to B2 according to CEFR. |
| learning outcomes |
|---|
| English language knowledge minimum at B1+ level or higher in: - Lexis for expressing general principles in preparing a marketing campaign - Lexis for talking about their work on marketing projects - Lexis for expressing themselves within a broader context of their study specialisation - Usage of English syntax - Usage of sentence punctuation and sentence linking words |
| English language knowledge minimum at B1+ level or higher in: - Lexis for expressing general principles in preparing a marketing campaign - Lexis for talking about their work on marketing projects - Lexis for expressing themselves within a broader context of their study specialisation - Usage of English syntax - Usage of sentence punctuation and sentence linking words |
| Skills |
|---|
| - Express themselves about vocational topics related to marketing communications - Apply basic principles of building and delivering a vocational presentation - Refer about projects in marketing done in the Czech Republic and abroad - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| - Express themselves about vocational topics related to marketing communications - Apply basic principles of building and delivering a vocational presentation - Refer about projects in marketing done in the Czech Republic and abroad - Understand a vocational lecture - Understand a vocational journal article and provide its brief summary |
| teaching methods |
|---|
| Knowledge |
|---|
| Students working in pairs |
| Students working in pairs |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| assessment methods |
|---|
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of the student's language performance |
| Analysis of the student's language performance |
|
Recommended literature
|
-
autentické materiály z oboru dle doporučení vyučujícího.
-
Gore, Sylee. English for Marketing & Advertising. Oxford, OUP, 2012. ISBN 978-0-19457-918-6.
-
Murphy, Raymond. English Grammar in Use. Book with Answers. Fifth ed.. Cambridge, CUP, 2019. ISBN 978-3125354241.
|