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Lecturer(s)
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Bednář Pavel, RNDr. Ph.D.
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Danko Lukáš, Ing. Ph.D.
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Course content
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- Creative industries - their definition, conceptualization, classification, concepts of creative class and creative cities - Creative economy, creative product, creative firm and the role of creative industries in the national economy - Measurement of economic impacts of activities and attendance in the area in the field of creative industries - Mapping of creative industries and their importance for the management of the development of creative industries in cities and regions - Importance, position and current issues of development and public support of creative industries in UNESCO, OECD, EU and the Czech Republic - Project management in the field of creative industries - Management of companies in the field of audiovisual and media production - Management and marketing of film production and their support activities - Management of start-up companies and co-working centers in the field of creative industries - Specifics, roles and management of clusters in the field of creative industries - Management of education in the field of creative industries - Management and marketing of cultural events and fundraising - Strategic planning of cultural policy of cities, management and evaluation of cultural organizations
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Teamwork, Individual work of students
- Participation in classes
- 39 hours per semester
- Preparation for examination
- 20 hours per semester
- Home preparation for classes
- 11 hours per semester
- Preparation for course credit
- 10 hours per semester
- Term paper
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of basic principles of management. |
| Knowledge of basic principles of management. |
| learning outcomes |
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| Recognize and understand the importance, and then apply appropriate methods of managing new ways of production and collaboration in the creative industries, ie clusters and co-working centers. To be able to analyze, critically evaluate, interdisciplinary interpret and set the way of managing a company and organization in the field of creative industries independently or in a team. |
| Recognize and understand the importance, and then apply appropriate methods of managing new ways of production and collaboration in the creative industries, ie clusters and co-working centers. To be able to analyze, critically evaluate, interdisciplinary interpret and set the way of managing a company and organization in the field of creative industries independently or in a team. |
| teaching methods |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Teamwork |
| Individual work of students |
| Individual work of students |
| Teamwork |
| assessment methods |
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| Analysis of seminar paper |
| Analysis of seminar paper |
| Oral examination |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Oral examination |
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Recommended literature
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CIKÁNEK, M. a kol. Kreativní průmysly: příležitost pro novou ekonomiku II. Praha: Institut umění ? Divadelní ústav v Praze, 2013. ISBN 9788070082744.
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COLLINS, H. Kreativní výzkum: teorie a praxe výzkumu v oblasti tvůrčích odvětví. Praha: Institut umění - Divadelní ústav, 2017. ISBN 9788070083864.
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JAUROVÁ, Z. a kol. V4 Creative incubators: Guide to places and spaces of creative incubation in Central Europe. Praha: Institut umění ? Divadelní ústav v Praze, 2011.
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JONES, C., LORENZEN, M., SAPSED, J. The Oxford handbook of creative industries. Oxford: Oxford University Press, 2015. ISBN 9780199603510.
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KLOUDOVÁ, J. Kreativní ekonomika: trendy, výzvy, příležitosti. Praha: Grada, 2010. ISBN 9788024736082.
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PETROVÁ, P. Podpora internacionalizace a exportu kulturních a kreativních průmyslů v ČR. Praha: Institut umění ? Divadelní ústav v Praze, 2016. ISBN 9788070083666.
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ŠVIRÁKOVÁ, E. a kol. Kreativní třída: talent vs. bohatství. Zlín: VeRBuM, 2014. ISBN 9788087500484.
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ŠVIRÁKOVÁ, E. Kreativní projektový management. Zlín: VeRBuM, 2014. ISBN 9788087500583.
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TAYLOR, J. Visual arts management: Mastering management in the creative and cultural industries. Milton Park, Abingdon, Oxon: Routledge, 2018. ISBN 9781134852697.
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ŽÁKOVÁ, E. a kol. Mapování kulturních a kreativních průmyslů v ČR: Stav, potřeby a trendy. Praha: Institut umění ? Divadelní ústav v Praze, 2015. ISBN 9788070083543.
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ŽÁKOVÁ, E., BEDNÁŘ, P. a kol. Mapování kulturních a kreativních průmyslů v ČR: Vymezení, kvantitativní mapování a strategické dokumenty. Praha: Institut umění ? Divadelní ústav v Praze, 2015. ISBN 9788070083321.
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