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Lecturer(s)
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Gajdošík Tomáš, doc. Ing. Ph.D.
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Pivnička Michal, Ing. Ph.D.
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Poór Peter, Ing. PhD.
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Vaculčíková Zuzana, Ing. Ph.D.
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Course content
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Tourism is a dynamically developing segment of the economy. Due to the dynamism and constantly evolving new technologies in tourism, knowledge of information technology is a basic prerequisite for working in this field. The course reflects the current requirements of the tourism services market and its teaching will contribute, among other things, to improving the employability of graduates in the market and increasing their competencies in the field of tourism services. The course covers the following areas of information technology in tourism: 1. Information technology and tourism 2. Reservation systems in tourism 3. Information technology in transport 4. Information technology in hotels 5. Information technology in hospitality 6. Information technology in travel agencies 7. Website and search engine optimization 8. Discount portals and their importance for tourism 9. Social media in tourism 10. Mobile technologies in tourism and mobile marketing 11. Use of information technology in CRM and marketing research 12. Shared economy 13. Trends in information technology in tourism
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Learning activities and teaching methods
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Lecturing, Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Methods for written tasks (e.g. comprehensive exams, written tests), Exercises on PC
- Participation in classes
- 52 hours per semester
- Home preparation for classes
- 52 hours per semester
- Preparation for course credit
- 15 hours per semester
- Preparation for examination
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| The course requires basic prerequisites and skills in the field of business economics and business process management. The basic prerequisite is knowledge of planning and management of business resources in individual processes of marketing, production, finance, accounting, controlling, human resources management and so on. |
| The course requires basic prerequisites and skills in the field of business economics and business process management. The basic prerequisite is knowledge of planning and management of business resources in individual processes of marketing, production, finance, accounting, controlling, human resources management and so on. |
| learning outcomes |
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| Describe the issue of information systems in enterprises |
| Describe the issue of information systems in enterprises |
| Characterize the specifics of information support in the field of tourism |
| Characterize the specifics of information support in the field of tourism |
| Define the information technologies used in transportation, hotels, hospitality, and travel agencies |
| Define the information technologies used in transportation, hotels, hospitality, and travel agencies |
| Describe the role of mobile technologies in the Czech Republic's tourism industry |
| Describe the role of mobile technologies in the Czech Republic's tourism industry |
| Define the concept of the sharing economy |
| Define the concept of the sharing economy |
| Skills |
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| Compile an offer of services in the Czech Republic for a customer, taking into account hard and soft skills |
| Compile an offer of services in the Czech Republic for a customer, taking into account hard and soft skills |
| Conduct a comparison of multiple variants of service offers in the Czech Republic, considering cost-effectiveness and time savings |
| Conduct a comparison of multiple variants of service offers in the Czech Republic, considering cost-effectiveness and time savings |
| Utilize a selected hotel reservation system |
| Utilize a selected hotel reservation system |
| Determine appropriate online tools for promoting services in the Czech Republic |
| Determine appropriate online tools for promoting services in the Czech Republic |
| Assess the advantages and disadvantages of the sharing economy in the Czech Republic |
| Assess the advantages and disadvantages of the sharing economy in the Czech Republic |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Methods for written tasks (e.g. comprehensive exams, written tests) |
| Methods for written tasks (e.g. comprehensive exams, written tests) |
| Exercises on PC |
| Exercises on PC |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Didactic test |
| Analysis of seminar paper |
| Analysis of seminar paper |
| Didactic test |
| Written examination |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Written examination |
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Recommended literature
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BASL, J. a R. BLAŽÍČEK. Podnikové informační systémy. Praha: Grada, 2012. ISBN 978-80-247-4307-3.
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BENCKENDORFF, Pierre J., SHELDON, Pauline J. a Daniel R. FESENMAIER. Tourism Information Technology. Oxfordshire: CABI, 2014. ISBN 978-1-78064-185-0.
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COLLINS, Galen R., COBANGLU Cihan a Anil BILGIHAN. Hospitality Information Technology: Learning How to Use It. Kendall Hunt Publishing, 2013. ISBN 978-1465224071.
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EGGER, R., BUHALIS, D. eTourism Case studies: Management & Marketing issues in eTourism.. Oxford : Butterworth-Heinemann, 2008. ISBN 978-0-7506-8667-9.
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GAJDOŠÍK, T., GAJDOŠÍKOVÁ, Z., MARČEKOVÁ, R. Informačné technológie v cestovnom ruchu. Bratislava: Wolters Kluwer, 2017. ISBN 978-80-8168-587-3.
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ZELENKA, J. Cestovní ruch. Informační a komunikační technologie. Hradec Králové : Gaudeamus, 2008. ISBN 978-80-7041-514-6.
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