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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Vaculčíková Zuzana, Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Course content
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1. Introduction to business, business environment. 2. Business environment in the European Union. 3. Legal aspects of business and legal forms of business in the Czech Republic. 4. Life cycle of a company, establishment and demise of a company. 5. Trade law. 6. Establishment of natural and legal persons. 7. Business support. 8. Basics of business economics. 9. Management of costs, revenues and economic results. 10. Property and capital structure of the company. 11. Basics of finance and financial management in a company. 12. Tax aspects in business. 13. Creating a business plan. 14. Banking system and insurance companies in the Czech Republic.
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| has an understanding of the basic functioning of the economy and the economic environment |
| has an understanding of the basic functioning of the economy and the economic environment |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on entrepreneurship and business activity; |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on entrepreneurship and business activity; |
| knows the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| knows the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| Can design, analyze and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyze and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| Can compare the perspectives of different economic models on key economic categories and mechanisms within an economic environment |
| Can compare the perspectives of different economic models on key economic categories and mechanisms within an economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| be able to apply a range of basic economic tools to support managerial decision-making in firms; |
| be able to apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model for the operation of a firm |
| know how to create and set up a business model for the operation of a firm |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
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Recommended literature
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Zákon č. 89/2012 Sb., Občanský zákoník v platném znění.
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Zákon č. 90/2012 Sb., Zákon o obchodních společnostech a družstvech (zákon o obchodních korporacích) v platném znění.
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HOHN, V. How to run a business without risk: the truth revealed about business risk : ten interviews with experienced entrepreneurs and advisors. London: Meriglobe Business Academy, 2017. ISBN 978-1-911511-14-4.
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Janatka, F. Podnikání v globalizovaném světě. Praha: Wolters Kluwer, 2017.
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MARTINOVIČOVÁ, D., M. KONEČNÝ a J. VAVŘINA. Úvod do podnikové ekonomiky. 2014. ISBN 978-80-247-5316-4.
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SHELTON, H. The secrets to writing a successful business plan: a pro shares a step-by-step guide to creating a plan that gets results. Rockville: Summit Valley Press, 2017. ISBN 978-0-9899460.
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Srpová, Jitka. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada, 2010. ISBN 978-80-247-3339-5.
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SYNEK, M. a kolektiv. Manažerská ekonomika. 2011. ISBN 978-80-247-3494-1.
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SYNEK, M., KISLINGEROVÁ, E. a kol. Podniková ekonomika. 6. přepracované a doplněné vydání. Praha: C.H. Beck, 2015. ISBN 978-80-7400-274-8.
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ZAPLETALOVÁ, Šárka. Podnikání malých a středních podniků na mezinárodních trzích. Praha: Ekopress, 2015. ISBN 978-80-87865-16-3.
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