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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Zlámal Lukáš, Ing.
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Vaculčíková Zuzana, Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Svatošová Veronika, Ing. Ph.D.
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Course content
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Introduction to business, business environment. Legal aspects of business and legal forms of business in the Czech Republic. Trade law. Life cycle of a company, establishment and termination of a company. Establishment of a natural and legal person. Business support. Basics of enterprise economics. Management of costs, revenues and profit. Property and capital structure of the company. Fundamentals of finance and financial management in a company. Tax aspects in business. Business plan.
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity; |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
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Recommended literature
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Zákon č. 455/1991 Sb., o živnostenském podnikání.
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Zákon č. 89/2012 Sb., Občanský zákoník v platném znění.
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JANATKA František. Podnikání v globalizovaném světě. Praha: Wolters Kluwer, 2017. ISBN 978-80-7552-754-7.
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MARTINOVIČOVÁ, Dana, Miloš KONEČNÝ a Miloš VAVŘINA. Úvod do podnikové ekonomiky. Praha: Grada, 2014. ISBN 978-80-247-5316-4.
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Synek, M. et al. Manažerská ekonomika. 5. aktualizované a doplněné vydání.. Praha: Grada, 2011.
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Váchal, J., & Vochozka, M. Podnikové řízení.. Praha: Grada, 2013.
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Veber, J., J. Srpová, a kol. Podnikání malé a střední firmy. Praha: Grada, 2012.
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VOCHOZKA, M. a Petr MULAČ. Podniková ekonomika. Praha: Grada, 2012. ISBN 978-80-247-4732-1.
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WÖHE, Günter a Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Praha: C. H. Beck, 2007. ISBN 978-80-7179-897-2.
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