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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Kunovský Jan, JUDr.
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Kunovský Jan, doc. Ing. CSc.
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Course content
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1. Introduction to business economics 2. Economic principle; Business environment 3. Entrepreneurship of natural persons (doing business according to the conditions of Act No. 455/1991 Coll., On Trade Licensing) 4. Business of Legal Entities (foundations, institutes, private corporations) 5. Company property 6. Capital of the company 7. Revenues and costs of the company 8. Basic cost analysis 9. Basics of calculations 10. Business plan and intention 11. Canvas tool for business model design, analysis and innovation. 12. Life cycle of the company, mergers, acquisitions, liquidation and dissolution of the company 13. Basics of financial management of a company 14. Basics of investment decision making
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
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Recommended literature
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ČR, Zákon č. 455/1991 Sb., o ţivnostenském podnikání v platném znění.
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ČR, Zákon č. 89/2012 Sb., Zákon občanský zákoník v platném znění.
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ČR, Zákon č. 90/2012 Sb., Zákon o obchodních společnostech a druţstvech (zákon o obchodních korporacích) v platném znění.
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ABRAMS, Rhonda M. Successful business plan secrets & strategies: America's best-selling business plan guide!. Sixth edition.. Palo Alto, CA: PlanningShop,, 2014. ISBN 978-1-933895-46-8.
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CLARK, Tim, Alexander OSTERWALDER a Yves PIGNEUR. Business model you: a one-page method for reinventing your career.. Hoboken, N.J.: Wiley,, 2012. ISBN 978-1-118-15631-5.
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JANATKA, František. Podnikání v globalizovaném světě.. Praha: Wolters Kluwer,, 2017. ISBN 978-80-7552-754-7.
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JOHN, Vladimír. How to run a business without risk: the truth revealed about business risk : ten interviews with experienced entrepreneurs and advisors.. London: Meriglobe Business Academy., 2017. ISBN 978-1788037129.
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MARTINOVIČOVÁ, Dana, Miloš KONEČNÝ a Jan VAVŘINA. Úvod do podnikové ekonomiky.. Praha: Grada,, 2014. ISBN 978-80-247-5316-4.
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MAURYA, Ash. Running lean: iterate from plan A to a plan that works. 2nd ed.. Sebastopol, CA: O'Reilly,, 2012. ISBN 978-1-4493-0517-8.
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OSTERWALDER, Alexander, Yves PIGNEUR a Tim CLARK. Business model generation: a handbook for visionaries, game changers, and challengers.. Hoboken, NJ: Wiley,, 2010. ISBN 978-0-470-87641-1.
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OSTERWALDER, Alexander, Yves PIGNEUR, Gregory BERNARDA a Alan SMITH. Value proposition design: how to create products and services customers want.. Hoboken: John Wiley,, 2014. ISBN 978-1-118-96805-5.
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SYNEK, M. a kolektiv. Manažerská ekonomika. 5. aktualizované a doplněné vydání.. Praha: Grada,, 2011. ISBN 978-80-247-3494-1.
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SYNEK, M., KISLINGEROVÁ, E. a kolektiv. Podniková ekonomika. 6. přepracované a doplněné vydání.. Praha: C. H. Beck,, 2015. ISBN 978-80-7400-274-8.
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VEBER, J., SRPOVÁ, J. a kolektiv. Podnikání malé a střední firmy. 3. aktualizované a doplněné vydání.. Praha: Grada,, 2012. ISBN 978-80-247-4520-6.
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WÖHE, G., KISLINGEROVÁ, E. Úvod do podnikového hospodářství. 2. přepracované a doplněné vydání.. Praha: C. H. Beck,, 2007. ISBN 978-80-7179-897-2.
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ZÁMEČNÍK, R., TUČKOVÁ, Z., HROMKOVÁ, L. Podniková ekonomika II.. Zlín: Univerzita Tomáše Bati ve Zlíně,, 2007. ISBN 978-80-7318-624-1.
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