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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Tučková Zuzana, doc. Ing. Ph.D.
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Vaculčíková Zuzana, Ing. Ph.D.
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Zlámal Lukáš, Ing.
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Course content
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1. Introduction to business economics 2. Economic principle; Business environment 3. Entrepreneurship of natural persons (doing business according to the conditions of Act No. 455/1991 Coll., On Trade Licensing) 4. Business of Legal Entities (foundations, institutes, private corporations) 5. Company property 6. Capital of the company 7. Revenues and costs of the company 8. Basic cost analysis 9. Basics of calculations 10. Business plan and intent, Canvas tool for business model design. 11. Analysis of business model and its innovation 12. Life cycle of a company, mergers, acquisitions, liquidation of a company 13. Basics of financial management of a company 14. Basics of investment decision making
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| be able to compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| be able to compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
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Recommended literature
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Zákon č. 455/1991 Sb., o živnostenském podnikání v platném znění.
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Zákon č. 89/2012 Sb., Zákon občanský zákoník v platném znění.
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Zákon č. 90/2012 Sb., Zákon o obchodních společnostech a druţstvech (zákon o obchodních korporacích) v platném znění.
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JANATKA, F. Podnikání v globalizovaném světě.. Praha: Wolters Kluwer, 2017. ISBN 978-80-7552-754-7.
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MARTINOVIČOVÁ, D., M. KONEČNÝ a J. VAVŘINA. Úvod do podnikové ekonomiky.. Praha: Grada, 2014.
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SYNEK, M. a kolektiv. Manažerská ekonomika. 5. aktualizované a doplněné vydání.. Praha: Grada, 2011.
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SYNEK, M., KISLINGEROVÁ, E. a kolektiv. Podniková ekonomika. 6. vydání.. Praha: C. H. Beck,, 2015.
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VEBER, J., SRPOVÁ, J. a kolektiv. Podnikání malé a střední firmy. 3. aktualiz. a doplněné vydání.. Praha: Grada, 2012.
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WÖHE, G., KISLINGEROVÁ, E. Úvod do podnikového hospodářství. 2. vydání.. Praha: C. H. Beck, 2007.
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ZÁMEČNÍK, R., TUČKOVÁ, Z., HROMKOVÁ, L. Podniková ekonomika II.. Zlín: UTB ve Zlíně, 2007.
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