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Lecturer(s)
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Tučková Zuzana, doc. Ing. Ph.D.
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Course content
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Current problems of tourism Entrepreneurial theories and practices in tourism and hotel management Environmental trends, social and economic impacts of tourism Tourism planning and development concepts, policy formulation Current trends in the tourism and hospitality industry. Information technology and its impact on intelligent tourism development. Big and open data in tourism.
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| Understanding current tourism challenges and issues, such as environmental sustainability, overcrowding of tourist destinations or negative social and economic impacts. |
| Understanding current tourism challenges and issues, such as environmental sustainability, overcrowding of tourist destinations or negative social and economic impacts. |
| Gain knowledge of business models, strategies and practices specific to the tourism and hospitality industry. |
| Gain knowledge of business models, strategies and practices specific to the tourism and hospitality industry. |
| Understanding of the environmental, social, and economic impacts of tourism, and the ability to design and implement measures to improve sustainability and social responsibility in tourism. |
| Understanding of the environmental, social, and economic impacts of tourism, and the ability to design and implement measures to improve sustainability and social responsibility in tourism. |
| Acquire knowledge of concepts and strategies of tourism planning and development, including policy formulation and implementation of measures for sustainable and efficient destination development. |
| Acquire knowledge of concepts and strategies of tourism planning and development, including policy formulation and implementation of measures for sustainable and efficient destination development. |
| Familiarity with the latest trends, innovations and technologies in the tourism and hotel industry. |
| Familiarity with the latest trends, innovations and technologies in the tourism and hotel industry. |
| Skills |
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| Ability to analyse current tourism problems and propose solutions taking into account various factors. |
| Ability to analyse current tourism problems and propose solutions taking into account various factors. |
| Ability to formulate strategies and plans for tourism and hospitality management that take into account current trends and challenges. |
| Ability to formulate strategies and plans for tourism and hospitality management that take into account current trends and challenges. |
| Ability to clearly communicate and present complex concepts, policies and strategies related to the tourism and hospitality industry. |
| Ability to clearly communicate and present complex concepts, policies and strategies related to the tourism and hospitality industry. |
| Acquiring information technology skills and using them for smart tourism development, including working with big and open data. |
| Acquiring information technology skills and using them for smart tourism development, including working with big and open data. |
| Develop the ability to critically examine and assess new technologies, trends and policies in the tourism and hospitality industry and make informed decisions. |
| Develop the ability to critically examine and assess new technologies, trends and policies in the tourism and hospitality industry and make informed decisions. |
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Recommended literature
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AKBABA, A., ALTINAS, V. Industrial and managerial solutions for tourism enterprises. Business Science Reference, 2020. ISBN 978-1799830313.
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CELTEK, E. Handbook of research on smart technology applications in the tourism industry.. IGI Global, 2020. ISBN 978-1799819899.
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CLARE, I., MINNAERT, L. Tourism Management an Introduction.. SAGE Publications Ltd.,, 2018. ISBN 9781526423894.
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COOK, R. A., HSU, C. H. C., TAYLOR, L. L. Tourism: the business of hospitality and travel.. Harlow: Pearson., 2018. ISBN 978-1-292-22167-0.
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COSTA, V. G., MOURA, A. A., MIRA, M. do R. Handbook of research on human capital and people management in the tourism industry.. Hershey, Pennsylvania: IGI Global, 2021. ISBN 9781799843191.
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DEMIR, M., DALGIC, A., ERGEN, F. D. Handbook of research on the impacts and implications of COVID-19 on the tourism industry.. Business Science Reference, 2021. ISBN 978-1668423752.
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LESLIE, D. Sustainable Tourism: concepts, theory and practise. Oxfordshire/Cambridge: CAB International, 2012. ISBN 978-1-84593-987-8.
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RAMOS, C. M. Q., ALMEIDA, C. R., FERNANDES, P. O. Handbook of research on social media applications for the tourism and hospitality sector. Hershey, Pennsylvania: IGI Global, 2020. ISBN 9781799819479.
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ROBINSON, P., LUCK, M., SMITH, S. Tourism.. CABI Publishing, 2020. ISBN 978-1789241495.
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TUCKOVA, Z., KUMAR, D. S., HUYNH, T.H., DUC, H.S. . Impact of Industry 4.0 on Sustainable Tourism Perspectives, Challenges and Future.. Emerald Publishing, 2023. ISBN 978-1-80455-158-5.
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