Course: Enterprise Economics 1

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Course title Enterprise Economics 1
Course code MUPE/3PEK1
Organizational form of instruction Lecture
Level of course unspecified
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kozubíková Ludmila, Ing. Ph.D.
  • Novák Petr, doc. Ing. Ph.D.
Course content
- Introduction into the subject enterprise economy - Typologies of the companies - Targets and surroundings, - Factors of production - Floatation of the copany - Merger of the companies - Assets of the copany - Liabilities of the copany - Human labour - Grow, saving and enterprise destruction

Learning activities and teaching methods
unspecified
learning outcomes
Knowledge
has an overview of the functioning of the economy and the economic environment, including internationally
has an overview of the functioning of the economy and the economic environment, including internationally
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship;
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship;
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea;
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea;
is familiar with the fundamentals of management and the economic context of business entities (companies)
is familiar with the fundamentals of management and the economic context of business entities (companies)
understands the relationships between the instruments of business management and the basic issues of money and capital markets;
understands the relationships between the instruments of business management and the basic issues of money and capital markets;
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness
Skills
Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment
Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment
understands the basic aspects of economic management of firms
understands the basic aspects of economic management of firms
can apply a range of basic economic tools to support managerial decision-making in firms;
can apply a range of basic economic tools to support managerial decision-making in firms;
know how to create and set up a business model of the firm's operation
know how to create and set up a business model of the firm's operation
can design their own business plan and start their own company
can design their own business plan and start their own company
Recommended literature
  • Odborná ekonomická periodika. Finance a úvěr, Moderní řízení, Profit, Ekonom, Euro, Hospodářské noviny, Controlling, ControllerNews, denní periodika.
  • Porter, Michael E. Competitive strategy : techniques for analyzing industries and competitors. New York : Free Press, 2004. ISBN 0-7432-6088-0.
  • Synek, Miloslav. Ekonomika a řízení podniku : učební texty pro inženýrské studium Podniková ekonomika. 2. dotisk 2. vyd. Praha : VŠE, 1995. ISBN 8070794968.
  • Synek, Miloslav. Manažerská ekonomika. 2., poeprac. a rozš. vyd. Praha : Grada, 2000. ISBN 80-247-9069-6.
  • Synek, Miloslav. Podniková ekonomika. Vyd. 2. Praha : C. H. Beck, 2000. ISBN 8071793884.
  • ŠATERA, K. Perspektivy a dopady reformy zdravotního pojištění. Zlín, UTB, 2008. ISBN 978-80-7318-701-9.
  • THOMSON, A.A.jr., FORMBY, J.P. Economics of the Firm : Theory and Practise. London : Prentice Hall International, 1993. ISBN 0-13-061789-X.
  • Veber, Jaromír. Podnikání malé a střední firmy. 1. vyd. Praha : Grada, 2005. ISBN 8024710692.
  • Wöhe, Günter. Úvod do podnikového hospodářství / Překlad 18.vydání německého originálu. 1. vyd. Praha : C. H. Beck, 1995. ISBN 8071790141.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester