Lecturer(s)
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Kozubíková Ludmila, Ing. Ph.D.
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Novák Petr, doc. Ing. Ph.D.
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Course content
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- Introduction into the subject enterprise economy - Typologies of the companies - Targets and surroundings, - Factors of production - Floatation of the copany - Merger of the companies - Assets of the copany - Liabilities of the copany - Human labour - Grow, saving and enterprise destruction
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Learning activities and teaching methods
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unspecified
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learning outcomes |
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Knowledge |
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has an overview of the functioning of the economy and the economic environment, including internationally |
has an overview of the functioning of the economy and the economic environment, including internationally |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Skills |
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Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
understands the basic aspects of economic management of firms |
understands the basic aspects of economic management of firms |
can apply a range of basic economic tools to support managerial decision-making in firms; |
can apply a range of basic economic tools to support managerial decision-making in firms; |
know how to create and set up a business model of the firm's operation |
know how to create and set up a business model of the firm's operation |
can design their own business plan and start their own company |
can design their own business plan and start their own company |
Recommended literature
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Odborná ekonomická periodika. Finance a úvěr, Moderní řízení, Profit, Ekonom, Euro, Hospodářské noviny, Controlling, ControllerNews, denní periodika.
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Porter, Michael E. Competitive strategy : techniques for analyzing industries and competitors. New York : Free Press, 2004. ISBN 0-7432-6088-0.
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Synek, Miloslav. Ekonomika a řízení podniku : učební texty pro inženýrské studium Podniková ekonomika. 2. dotisk 2. vyd. Praha : VŠE, 1995. ISBN 8070794968.
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Synek, Miloslav. Manažerská ekonomika. 2., poeprac. a rozš. vyd. Praha : Grada, 2000. ISBN 80-247-9069-6.
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Synek, Miloslav. Podniková ekonomika. Vyd. 2. Praha : C. H. Beck, 2000. ISBN 8071793884.
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ŠATERA, K. Perspektivy a dopady reformy zdravotního pojištění. Zlín, UTB, 2008. ISBN 978-80-7318-701-9.
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THOMSON, A.A.jr., FORMBY, J.P. Economics of the Firm : Theory and Practise. London : Prentice Hall International, 1993. ISBN 0-13-061789-X.
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Veber, Jaromír. Podnikání malé a střední firmy. 1. vyd. Praha : Grada, 2005. ISBN 8024710692.
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Wöhe, Günter. Úvod do podnikového hospodářství / Překlad 18.vydání německého originálu. 1. vyd. Praha : C. H. Beck, 1995. ISBN 8071790141.
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