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Lecturer(s)
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Vaculčíková Zuzana, Ing. Ph.D.
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Course content
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Content: 1. Tourism system (Tourism, active tourism, passive tourism, tourism environment, typology - forms and types, economic contribution of tourism to the balance of payments of the state) 2. Development of travel and tourism, basic stages of the historical development of Central Europe in the 20th century 3. Basics of CR geography 4. Tourism market 5. Congress and incentive CR 6. Basic tourism services, the role of transport in the development of tourism 7. Accommodation services, hospitality, types and classification of accommodation capacities, 8. Catering services, types and classification of catering services, segmentation of guests, 9. Tourism enterprises (Characteristics of travel agencies, scope of activities, establishment of travel agencies, travel agency) 10. Economic and social effects of tourism (economic functions of tourism, social and cultural functions of tourism, efficiency of tourism) 11. The position of tourism in the national economy, consumption in tourism 12. Sustainability of CR 13. Business in CR
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Practice exercises
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| learning outcomes |
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| Knowledge |
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| be familiar with tourism and the tourism market and all stakeholders. |
| be familiar with tourism and the tourism market and all stakeholders. |
| to define the tourism system in the context of the national economy |
| to define the tourism system in the context of the national economy |
| describe the fundamental activities and conditions under which tourism can be realized |
| describe the fundamental activities and conditions under which tourism can be realized |
| characterize the factors influencing the development and distribution of tourism |
| characterize the factors influencing the development and distribution of tourism |
| acquire knowledge and terminology related to tourism services and consumption |
| acquire knowledge and terminology related to tourism services and consumption |
| characterize entrepreneurship in tourism |
| characterize entrepreneurship in tourism |
| describe the process and essential elements of calculating the prices of selected tourism services |
| describe the process and essential elements of calculating the prices of selected tourism services |
| Skills |
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| to evaluate the current status of tourism in the Czech Republic and selected countries based on chosen economic indicators |
| to evaluate the current status of tourism in the Czech Republic and selected countries based on chosen economic indicators |
| research statistical information on consumption and selected macroeconomic indicators related to tourism |
| research statistical information on consumption and selected macroeconomic indicators related to tourism |
| analyze the selected statistical data and explain the possible reasons for any fluctuations observed |
| analyze the selected statistical data and explain the possible reasons for any fluctuations observed |
| create a calculation formula for specific tourism services |
| create a calculation formula for specific tourism services |
| calculate the price of the chosen tourism services, including the proper identification of direct and indirect costs |
| calculate the price of the chosen tourism services, including the proper identification of direct and indirect costs |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Written examination |
| Written examination |
| Essay |
| Essay |
| Oral examination |
| Oral examination |
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Recommended literature
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Beránek, J. a kol. Ekonomika cestovního ruchu. Praha: MAG CONSULTING s.r.o., 2016. ISBN 978-80-271-9361-5.
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EDGELL, D.L. Managing sustainable tourism: a legacy for the future. Second edition. London: Routledge, 2016. ISBN 978-1-138-91864-1.
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GURSOY, D., SAAYMAN, M., SOTIRIADIS, M. Collaboration in tourism businesses and destinations: a handbook.. Bingley: Emerald, 2015. ISBN 978-1-78350-811-2.
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HALL, C. M., GÖSSLING, S., SCOTT, D. The Routledge handbook of tourism and sustainability. London: Routledge, Taylor & Francis Group, 2015. ISBN 978-1-138-07147-6.
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Horner, S., Swarbrooke, J. Cestovní ruch, ubytování a stravování, využití volného času. Praha : Grada, 2003. ISBN 80-247-0202-9.
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Palatková, M., Zichová, M. Ekonomika turismu: Turismus České republiky. Praha : Grada, 2014. ISBN 978-80-247-3643-3.
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Ryglová, K., Burian, M., Vajčnerová,I. Cestovní ruch - podnikatelské principy a příležitosti v praxi. Praha : Grada, 2011. ISBN 978-80-247-4039-3.
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ŠEFČÍK, V., JEŘÁBEK, T. Management služeb hotelnictví a cestovního ruchu - vybrané kapitoly.. Český Těšín: 2 Theta, 2017. ISBN 978-80-86380-84-1.
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TESONE, D. V. Zásady řízení pro obor hotelnictví, gastronomie a turismu. Praha: Wolters Kluwer Česká republika, 2011. ISBN 978-80-7357-655-4.
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