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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Course content
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- Introduction into the subject enterprise economy - Typologies of the companies - Targets and surroundings, - Factors of production - Floatation of the copany - Merger of the companies - Assets of the copany - Liabilities of the copany - Human labour - Grow, saving and enterprise destruction
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Methods for working with texts (Textbook, book), Practice exercises
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| learning outcomes |
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| Knowledge |
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| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| Can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| assessment methods |
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| Essay |
| Essay |
| Written examination |
| Oral examination |
| Written examination |
| Oral examination |
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Recommended literature
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HLAVÁČ, J. Fúze a akvizice: proces nákupu a prodeje firem. 2., přeprac. vyd.. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2016. ISBN 978-80-245-2159-6.
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KRÁLOVÁ, A., BERKOVÁ, K. Podnikové praktikum: materiály ke cvičení. Vydání 2. rozšířené.. Praha: Oeconomica, 2015. ISBN 978-80-245-2113-8.
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KUDZBEL, M. Bata - the business miracle: the story of an extraordinary entrepreneur.. Marianka: Marada Capital Services, 2006. ISBN 80-968458-6-1.
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LAZEAR, E. P., ALTMANN, S., ZIMMERMANN, K. F. Inside the firm: contributions to personnel economics.. Oxford: Oxford University Press, 2016. ISBN 978-0-19-877996-4.
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MARTINOVIČOVÁ, D., KONEČNÝ, M., VAVŘINA, J. Úvod do podnikové ekonomiky.. Praha: Grada, 2014. ISBN 978-80-247-5316-4.
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MICHALOWICZ, M. Podnikatel na konci role: jak (znovu) nastartovat firmu, když už nevíte kudy dál.. V Praze: Blue Vision, 2013. ISBN 978-80-87672-03-7.
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PORTER, M. E. Competitive strategy: techniques for analyzing industries and competitors.. New York: Free Press, 2004. ISBN 0-7432-6088-0.
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STROUHAL, J. Ekonomika podniku. 3., aktualiz. vydání.. Praha: Institut certifikace účetních, 2016. ISBN 978-80-87985-07-6.
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SYNEK, M., KISLINGEROVÁ, E. Podniková ekonomika. 6., přeprac. a dopl. vyd.. V Praze: C.H. Beck, 2015. ISBN 978-80-7400-274-8.
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SYNEK, M. Manažerská ekonomika. 5., aktualiz. a dopl. vyd.. Praha: Grada, 2011. ISBN 978-80-247-3494-1.
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VÁCHAL, J., VOCHOZKA, M. Podnikové řízení.. Praha: Grada, 2013. ISBN 978-80-247-4642-5.
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VEBER, J., SRPOVÁ, J. Podnikání malé a střední firmy. 3., aktualiz. a dopl. vyd.. Praha: Grada, 2012. ISBN 978-80-247-4520-6.
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VOCHOZKA, M., MULAČ, P. Podniková ekonomika.. Praha: Grada, 2012. ISBN 978-80-247-4372-1.
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WÖHE, G., KISLINGEROVÁ, E. Úvod do podnikového hospodářství. 2., přeprac. a dopl. vyd.. Praha: C.H. Beck, 2007. ISBN 978-80-7179-897-2.
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ŽIŽKA, M., MARŠÍKOVÁ, K. Ekonomika podniku v teorii a příkladech.. Liberec: Technická univerzita v Liberci, 2014. ISBN 978-80-7494-126-9.
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